Latest Content
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Read ArticleNavigating the martech maze: A guide for CMOs in the digital landscape
This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.
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Read ArticleMaximizing ROI: The Top Benefits of Conducting a Martech Stack Audit
In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
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42:13Watch VideoOracle Eloqua User Group (Virtual) November 2023
Sojourn’s Kristin Connell hosts our November Oracle Eloqua User Group with a featured presentation on "Automating Naming Conventions using Eloqua + CRM Integration" by Sojourn's Steve McConnell.
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58:16Watch VideoSojourn Marketing Automation Platform Comparison Webinar - October/November 2023
Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
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Read ArticleHow Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.
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54:52Watch VideoOracle Eloqua User Group (Virtual) September 2023
Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.
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53:40Watch VideoOracle Eloqua User Group (Virtual) July 2023
Sojourn's Kristin Connell hosts our Oracle Eloqua User Group on Thursday, July 20, 11am ET / 4pm GMT. Our agenda includes presentations by Motiva AI for Eloqua and Eloqua's 23C Release Highlights.
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43:05Watch VideoSojourn Marketing Automation Platform Comparison Webinar - July 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
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52:13Watch VideoOracle Eloqua User Group (Virtual) June 2023
Sojourn's Kelly Newton hosts our 1 hour Oracle Eloqua User Group meeting on Thursday, June 15, 11am ET / 4pm GMT. Here's our agenda: - Monthly Spotlight - Community Reminders - Litmus for Eloqua: O
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59:38Watch VideoOracle Eloqua User Group (Virtual) May 2023
Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.
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Read ArticleHow UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
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Read ArticleHow UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
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59:02Watch VideoOracle Eloqua User Group (Virtual) April 2023
Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.
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41:19Watch VideoSojourn Marketing Automation Platform Comparison Webinar - April 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
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Read ArticleSpring Cleaning your Marketing Automation Platform: Tips for B2B Marketers
Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).
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Read ArticleFinding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
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Read ArticleFinding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
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55:48Watch VideoOracle Eloqua User Group (Virtual) March 2023
Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.
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Read ArticleThe 7 biggest benefits of Marketing Automation
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
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Read Article3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
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