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  • Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset to keep pace. Moreover, they must enable collaboration and change.

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  • 2021 Marketing Operations Report: MOPS increases the impact of marketing

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  • Oracle Eloqua User Group (Virtual) - September 202155:48

    Oracle Eloqua User Group (Virtual) - September 2021

    We invite you to join us for our 9th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts this 1-hour virtual EUG meeting on Thursday, September 16 at 10am CT/4pm GMT.

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  • Eloqua, Marketo, Pardot, Hubspot: Which is Right for You?55:20

    Eloqua, Marketo, Pardot, Hubspot: Which is Right for You?

    In a one-hour webinar, long-time Marketing Automation Platform (MAP) expert, Karin "KP" Pindle, will share key feature differences between Eloqua, HubSpot, Marketo, and Pardot.

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  • Register for our next Virtual Eloqua User Group now

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  • Empowering Marketing Operations Improves Marketing Performance58:03

    Empowering Marketing Operations Improves Marketing Performance

    We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.

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  • Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    The stakes are high when it comes to onboarding new hires: “in terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

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  • How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    In early 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and connecting all customer data to its CRM and MAP.

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  • Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

    Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

    Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues. People are an essential component for MOPS success.

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  • Oracle Eloqua User Group (Virtual) - August 202158:57

    Oracle Eloqua User Group (Virtual) - August 2021

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  • Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

    Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

    If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.

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  • How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions

    How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions

    Account-based marketing (ABM) focuses marketing and sales resources (budget, people, data, technology, etc.) around a predefined set of target accounts.

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  • Cookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)

    Cookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)

    On June 7, 2021, Apple dropped a bombshell on the road to a cookie-less future. It announced a series of new privacy-preserving features that will impact email marketing.

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  • 2021 Marketing Operations Report: MOPS increases the impact of marketing

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  • 2021 Marketing Operations Report: How MOPS optimizes martech

    2021 Marketing Operations Report: How MOPS optimizes martech

    Marketing Operations isn't about marketing technology alone, but about deploying marketing technology in ways that drive strategic goals, efficiency, ROI, and business growth.

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  • Oracle Eloqua User Group (Virtual) - July 202158:37

    Oracle Eloqua User Group (Virtual) - July 2021

    Join us for our 7th Eloqua User Group (aka EUG) meeting of 2021! Sojourn's Karin Pindle (KP) will again host this 1-hour virtual EUG meeting on Thursday, July 22 at 11am ET. Our agenda topics includ

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  • 2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

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  • 2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.

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  • 2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels

    2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels

    Effectiveness at lead management, our 2021 MOPS Report makes clear, is directly related to having superior capabilities in lead/funnel optimization including data and actionable intelligence.

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  • 2021 Marketing Operations Report: How MOPS helps organizations navigate change

    2021 Marketing Operations Report: How MOPS helps organizations navigate change

    This post, part of a multi-post series that digs into the details of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any organization by enabling agility when it comes to

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  • Oracle Eloqua User Group (Virtual) - June 202159:49

    Oracle Eloqua User Group (Virtual) - June 2021

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  • 6 massive takeaways from our 2021 Marketing Operations Report

    6 massive takeaways from our 2021 Marketing Operations Report

    Here are the six biggest takeaways from our new 2021 Marketing Operations Report, with commentary on each takeaway from our managing partners Rebecca Le Grange and Dan Vawter.

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  • Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know

    Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know

    Salesforce Pardot launched a first-party tracking service in its Spring ‘21 release as part of an ongoing effort to become more privacy friendly and anticipate the changes happening in this area.

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