Latest Content
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Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
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Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
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Oracle Eloqua User Group (Virtual) March 2023
Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.
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The 7 biggest benefits of Marketing Automation
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
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3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
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5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
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Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.
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Oracle Eloqua User Group (Virtual) - February 2023
This is Sojourn's monthly virtual Oracle Eloqua User Group, hosted by Kristin Connell. The agenda of today's meeting: • Relevant reminders to keep you in the Eloqua know by Kristin • Eloqua Campaign
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State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.
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State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.
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Oracle Eloqua User Group (Virtual) - January 2023
Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Improve your Email Results with
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Sojourn Marketing Automation Platform Comparison Webinar - January 2023
Karin "KP" Pindle of Sojourn compares pros and cons of 4 marketing automation platforms (MAPs): Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
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Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
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How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).
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Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond
Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.
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Oracle Eloqua User Group (Virtual) - December 2022
Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua’s latest Product Roadmap
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Making the best of an economic downturn: 9 recommendations for B2B Marketers
We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.
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Oracle Eloqua User Group (Virtual) - November 2022
Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22D New Release Overview
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7 change management best practices from Adobe Workfront's Leigh Burger
Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.
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Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.
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