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  • Sojourn Marketing Automation Platform Comparison Webinar - July 202258:38

    Sojourn Marketing Automation Platform Comparison Webinar - July 2022

    Karin Pindle of Sojourn compares the automation-focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.

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  • Oracle Eloqua User Group (Virtual) - July 202253:10

    Oracle Eloqua User Group (Virtual) - July 2022

    Topics covered in this month's EUG meeting: -KP's Relevant Eloqua Reminders to keep you in the Eloqua know -Eloqua Report Tip: How to Use Action Links by Sojourn’s Carmen Gardiner -Multi-channel vs. O

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  • Oracle Eloqua User Group (Virtual) - June 202259:06

    Oracle Eloqua User Group (Virtual) - June 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M

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  • How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage all marketing projects. That's where holistic project management comes into play.

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  • O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    UK telecommunications company O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team to free up valuable time to do more.

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  • 7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    What actionable steps can Marketing Operations take to emulate the success of high-performing orgs? In this post, we discuss seven items areas around Operational Process that can lead to improvement.

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  • How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    At its most basic level, process maturity means getting smarter about the day-to-day elements of all of your operational processes. In this post, we explore how you can grow your process maturity.

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  • How effective Operational Process drives Marketing Operations success (post 1 of 5)

    How effective Operational Process drives Marketing Operations success (post 1 of 5)

    Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on: lead to revenue management, data and insights, and measuring results.

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  • Oracle Eloqua User Group (Virtual) - May 202259:19

    Oracle Eloqua User Group (Virtual) - May 2022

    Topics covered in our Eloqua user group meeting: -Relevant reminders to keep you in the Eloqua know -Eloqua 22B New Release Highlights -Cleanup Your Eloqua Contact Database

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  • 10 steps for ensuring data quality to fuel B2B marketing

    10 steps for ensuring data quality to fuel B2B marketing

    Modern marketing is fueled by quality data. Understanding and coordinating all of the parts of your data ecosystem is therefore critical to marketing success.

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  • Driving ABM success: How to leverage quality data to define and engage your target accounts

    Driving ABM success: How to leverage quality data to define and engage your target accounts

    Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

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  • Digital-first customer experience in Financial Services: 5 tips for success

    Digital-first customer experience in Financial Services: 5 tips for success

    Today’s financial services industry has a great opportunity to be more responsive to the evolving needs of their B2B and B2C customers, despite the challenges.

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  • How we empower our people at Sojourn to drive client and team success

    How we empower our people at Sojourn to drive client and team success

    At Sojourn, we seek to be intentional about how we continue to grow and how we empower our people to drive the success of our clients and themselves.

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  • Oracle Eloqua User Group (Virtual) - April 202257:47

    Oracle Eloqua User Group (Virtual) - April 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St

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  • Sojourn Marketing Automation Platform Comparison Webinar56:06

    Sojourn Marketing Automation Platform Comparison Webinar

    Karin Pindle of Sojourn compares the automation-focused pros and cons of Eloqua, Marketo, Pardot, and HubSpot. No BS, just the facts.

    Watch Video
  • Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.

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  • B2B Marketers don’t feel ready for the future of marketing: Here’s what to do

    B2B Marketers don’t feel ready for the future of marketing: Here’s what to do

    The new 2022 State of B2B Marketing Training Report, which surveyed 600 B2B marketers about their readiness for the future, says only 19% of them feel very prepared for their futures in marketing.

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  • Where we’re going and how we’ll get there: The core values driving Sojourn

    Where we’re going and how we’ll get there: The core values driving Sojourn

    Working with people who share and practice the same values, who use those values to guide how they behave daily, enables Sojourn to move as one towards the success of our clients and our people.

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  • Why Sojourn’s mission, vision, and values matter for our people and our clients

    Why Sojourn’s mission, vision, and values matter for our people and our clients

    As a result, all of us better understand why we do what we do and how we're going to collectively deliver value for our clients and for our employees over the next five years.

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  • Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

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