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  • Oracle Eloqua User Group (Virtual) - November 202158:52

    Oracle Eloqua User Group (Virtual) - November 2021

    We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age

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  • 2021 Marketing Operations Report: MOPS increases the impact of marketing

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  • Eloqua, Marketo, Pardot, Hubspot: Which is Right for You?59:24

    Eloqua, Marketo, Pardot, Hubspot: Which is Right for You?

    In a one-hour webinar, long-time Marketing Automation Platform (MAP) expert, Karin "KP" Pindle, will share key feature differences between Eloqua, HubSpot, Marketo, and Pardot. KP will focus on fact-

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  • How Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh

    How Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh

    Customer Success facilitates the post-sale customer experience by building strong, sustaining relationships based on trust.

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  • Register for our next Virtual Eloqua User Group now

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  • How to develop a Video Marketing strategy: 9 steps to success

    How to develop a Video Marketing strategy: 9 steps to success

    Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • The journey towards omnichannel: Update from Oracle Marketing Cloud

    The journey towards omnichannel: Update from Oracle Marketing Cloud

    Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.

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  • Oracle Eloqua User Group (Virtual) - October 202155:55

    Oracle Eloqua User Group (Virtual) - October 2021

    We invite you to join us for our 10th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts the one hour virtual EUG meeting on Thursday, October 21 at 10am CT / 4pm GMT. Our

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  • How the San Antonio Spurs and Eloqua created a championship fan experience

    How the San Antonio Spurs and Eloqua created a championship fan experience

    The Spurs used their Oracle Eloqua platform, along with some MAP-integration tools, to drive omnichannel fan engagement and a superior fan experience that has saved the team time and money.

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  • Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

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  • Improve your customer experience and win more with your MAP52:13

    Improve your customer experience and win more with your MAP

    Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs

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  • 2021 Marketing Operations Report: MOPS increases the impact of marketing

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  • Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

    Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

    What does the future hold for MOPS and MOPS professionals? We asked Sojourners Carmen Gardiner and Claire Robinson to gaze into their crystal balls and offer advice for adapting to the future of MOPS.

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  • Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

    Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

    Continuous upskilling seems to be the present and future for MOPS professionals, as new technologies and new marketing approaches continue to emerge.

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  • Why measuring marketing ROI is like flying a 747

    Why measuring marketing ROI is like flying a 747

    There is no more important metric in a marketing organization than return on investment (ROI).

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  • How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.

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  • Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset to keep pace. Moreover, they must enable collaboration and change.

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  • Oracle Eloqua User Group (Virtual) - September 202155:48

    Oracle Eloqua User Group (Virtual) - September 2021

    We invite you to join us for our 9th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts this 1-hour virtual EUG meeting on Thursday, September 16 at 10am CT/4pm GMT.

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  • Empowering Marketing Operations Improves Marketing Performance58:03

    Empowering Marketing Operations Improves Marketing Performance

    We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.

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  • Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    The stakes are high when it comes to onboarding new hires: “in terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

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  • How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    In early 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and connecting all customer data to its CRM and MAP.

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