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Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.

In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.

In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.

Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.

Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.

We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.