Latest Content

  • MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team

    MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team

    Atanas Vasilev and the Progress MOPs team have partnered with Sojourn Solutions for over a decade to drive the continuous improvement of their marketing operations. Hear more from Atanas on it now...

    Read Article
  • Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement

    Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement

    Chuck Leddy and Sojourn Solutions breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and more specifically, martech.

    Read Article
  • Things Fall Apart: Entropy and Email

    Things Fall Apart: Entropy and Email

    In this blog post by Sojourn's Steve McConnell, he explains the importance of avoiding Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.

    Read Article
  • A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

    Read Article
  • How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

    How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

    Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.

    Read Article
  • Identify and Solve Your Top Marketing Misalignment Challenges in 202428:11

    Identify and Solve Your Top Marketing Misalignment Challenges in 2024

    How do you identify marketing misalignment between teams, functions, and the business within your organization to improve revenue, performance, and culture? View our webinar to learn more.

    Watch Video
  • How People Power Planning, Processes, and Platforms

    How People Power Planning, Processes, and Platforms

    Read Flipbook
  • Oracle Eloqua User Group (Virtual) December 202340:56

    Oracle Eloqua User Group (Virtual) December 2023

    Sojourn’s Kristin Connell hosts our December Oracle Eloqua User Group with a featured presentation on Eloqua's Subject Line Optimization (SLO) by Scott Lang, Oracle Senior Principal Product Manager.

    Watch Video
  • Navigating the martech maze: A guide for CMOs in the digital landscape

    Navigating the martech maze: A guide for CMOs in the digital landscape

    This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

    Read Article
  • Top 10 Best Practices for Documenting Your Martech Stack

    Top 10 Best Practices for Documenting Your Martech Stack

    Read Flipbook
  • Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

    Read Article
  • Oracle Eloqua User Group (Virtual) November 202342:13

    Oracle Eloqua User Group (Virtual) November 2023

    Sojourn’s Kristin Connell hosts our November Oracle Eloqua User Group with a featured presentation on "Automating Naming Conventions using Eloqua + CRM Integration" by Sojourn's Steve McConnell.

    Watch Video
  • Sojourn Marketing Automation Platform Comparison Webinar - October/November 202358:16

    Sojourn Marketing Automation Platform Comparison Webinar - October/November 2023

    Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • How Citeline automated campaign naming conventions in Eloqua (and improved results)

    How Citeline automated campaign naming conventions in Eloqua (and improved results)

    Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.

    Read Article
  • Oracle Eloqua User Group (Virtual) September 202354:52

    Oracle Eloqua User Group (Virtual) September 2023

    Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.

    Watch Video
  • How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.

    Read Article
  • Oracle Eloqua User Group (Virtual) July 202353:40

    Oracle Eloqua User Group (Virtual) July 2023

    Sojourn's Kristin Connell hosts our Oracle Eloqua User Group on Thursday, July 20, 11am ET / 4pm GMT. Our agenda includes presentations by Motiva AI for Eloqua and Eloqua's 23C Release Highlights.

    Watch Video
  • Sojourn Marketing Automation Platform Comparison Webinar - July 202343:05

    Sojourn Marketing Automation Platform Comparison Webinar - July 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • Oracle Eloqua User Group (Virtual) June 202352:13

    Oracle Eloqua User Group (Virtual) June 2023

    Sojourn's Kelly Newton hosts our 1 hour Oracle Eloqua User Group meeting on Thursday, June 15, 11am ET / 4pm GMT. Here's our agenda: - Monthly Spotlight - Community Reminders - Litmus for Eloqua: O

    Watch Video
  • Oracle Eloqua User Group (Virtual) May 202359:38

    Oracle Eloqua User Group (Virtual) May 2023

    Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.

    Watch Video
  • loading
    Loading More...