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  • Oracle Eloqua User Group (Virtual) - November 202258:35

    Oracle Eloqua User Group (Virtual) - November 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22D New Release Overview

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  • Oracle Eloqua User Group (Virtual) - November 202258:35

    Oracle Eloqua User Group (Virtual) - November 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22D New Release Overview

    Watch Video
  • Oracle Eloqua User Group (Virtual) - October 202254:29

    Oracle Eloqua User Group (Virtual) - October 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Quick Hack: How to Find Eloqua Insight Agents/Sched

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  • Sojourn Marketing Automation Platform Comparison Webinar - October 20221:00:19

    Sojourn Marketing Automation Platform Comparison Webinar - October 2022

    Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.

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  • How Salesforce's Marketing Cloud Genie helps build great CXs with real-time data

    How Salesforce's Marketing Cloud Genie helps build great CXs with real-time data

    At Dreamforce 2022, Salesforce Marketing Cloud announced the launch of Salesforce Genie, with partnerships that will help leverage real-time data to personalize customer engagement across channels.

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  • Oracle Eloqua User Group (Virtual) - September 202247:52

    Oracle Eloqua User Group (Virtual) - September 2022

    This month's EUG topics: Quick tip for updating Eloqua contact data in bulk by Sojourn's KP Best practices for keeping deleted contacts from re-entering Eloqua

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  • Oracle Eloqua User Group (Virtual) - August 202258:58

    Oracle Eloqua User Group (Virtual) - August 2022

    Our 8th Virtual Eloqua User Group meeting of 2022, by Sojourn Solutions and Oracle Eloqua, covers Eloqua 22C New Release Highlights; Eloqua Closed Loop Reporting (CLR) Overview & Tips; and Q&A.

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  • Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

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  • Sojourn Marketing Automation Platform Comparison Webinar - July 202258:38

    Sojourn Marketing Automation Platform Comparison Webinar - July 2022

    Karin Pindle of Sojourn compares the automation-focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.

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  • 6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

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  • Oracle Eloqua User Group (Virtual) - July 202253:10

    Oracle Eloqua User Group (Virtual) - July 2022

    Topics covered in this month's EUG meeting: -Eloqua Report Tip: How to Use Action Links by Sojourn’s Carmen Gardiner -Multi-channel vs. Omni-channel Marketing by Sojourn's KP

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  • What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    “Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

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  • Eloqua’s Contact Washing Machine App: What Marketers need to know

    Eloqua’s Contact Washing Machine App: What Marketers need to know

    During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.

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  • Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

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  • Oracle Eloqua User Group (Virtual) - June 202259:06

    Oracle Eloqua User Group (Virtual) - June 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M

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  • How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage all marketing projects. That's where holistic project management comes into play.

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  • O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    UK telecommunications company O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team to free up valuable time to do more.

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  • 7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    What actionable steps can Marketing Operations take to emulate the success of high-performing orgs? In this post, we discuss seven items areas around Operational Process that can lead to improvement.

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  • How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    At its most basic level, process maturity means getting smarter about the day-to-day elements of all of your operational processes. In this post, we explore how you can grow your process maturity.

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  • How effective Operational Process drives Marketing Operations success (post 1 of 5)

    How effective Operational Process drives Marketing Operations success (post 1 of 5)

    Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on: lead to revenue management, data and insights, and measuring results.

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