Latest Content

  • Identify and Solve Your Top Marketing Misalignment Challenges in 202428:11

    Identify and Solve Your Top Marketing Misalignment Challenges in 2024

    How do you identify marketing misalignment between teams, functions, and the business within your organization to improve revenue, performance, and culture? View our webinar to learn more.

    Watch Video
  • Oracle Eloqua User Group (Virtual) December 202340:56

    Oracle Eloqua User Group (Virtual) December 2023

    Sojourn’s Kristin Connell hosts our December Oracle Eloqua User Group with a featured presentation on Eloqua's Subject Line Optimization (SLO) by Scott Lang, Oracle Senior Principal Product Manager.

    Watch Video
  • Navigating the martech maze: A guide for CMOs in the digital landscape

    Navigating the martech maze: A guide for CMOs in the digital landscape

    This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

    Read Article
  • Register for our next Virtual Eloqua User Group now

    REGISTER
  • Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

    Read Article
  • Oracle Eloqua User Group (Virtual) November 202342:13

    Oracle Eloqua User Group (Virtual) November 2023

    Sojourn’s Kristin Connell hosts our November Oracle Eloqua User Group with a featured presentation on "Automating Naming Conventions using Eloqua + CRM Integration" by Sojourn's Steve McConnell.

    Watch Video
  • Sojourn Marketing Automation Platform Comparison Webinar - October/November 202358:16

    Sojourn Marketing Automation Platform Comparison Webinar - October/November 2023

    Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • How Citeline automated campaign naming conventions in Eloqua (and improved results)

    How Citeline automated campaign naming conventions in Eloqua (and improved results)

    Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.

    Read Article
  • Oracle Eloqua User Group (Virtual) September 202354:52

    Oracle Eloqua User Group (Virtual) September 2023

    Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.

    Watch Video
  • Oracle Eloqua User Group (Virtual) July 202353:40

    Oracle Eloqua User Group (Virtual) July 2023

    Sojourn's Kristin Connell hosts our Oracle Eloqua User Group on Thursday, July 20, 11am ET / 4pm GMT. Our agenda includes presentations by Motiva AI for Eloqua and Eloqua's 23C Release Highlights.

    Watch Video
  • Sojourn Marketing Automation Platform Comparison Webinar - July 202343:05

    Sojourn Marketing Automation Platform Comparison Webinar - July 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • Oracle Eloqua User Group (Virtual) June 202352:13

    Oracle Eloqua User Group (Virtual) June 2023

    Sojourn's Kelly Newton hosts our 1 hour Oracle Eloqua User Group meeting on Thursday, June 15, 11am ET / 4pm GMT. Here's our agenda: - Monthly Spotlight - Community Reminders - Litmus for Eloqua: O

    Watch Video
  • Oracle Eloqua User Group (Virtual) May 202359:38

    Oracle Eloqua User Group (Virtual) May 2023

    Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.

    Watch Video
  • How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.

    Read Article
  • How UCLA Health tackled complex data to send highly personalized emails using Eloqua

    How UCLA Health tackled complex data to send highly personalized emails using Eloqua

    UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.

    Read Article
  • Oracle Eloqua User Group (Virtual) April 202359:02

    Oracle Eloqua User Group (Virtual) April 2023

    Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.

    Watch Video
  • Sojourn Marketing Automation Platform Comparison Webinar - April 202341:19

    Sojourn Marketing Automation Platform Comparison Webinar - April 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

    Read Article
  • Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

    Read Article
  • Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

    Read Article
  • Oracle Eloqua User Group (Virtual) March 202355:48

    Oracle Eloqua User Group (Virtual) March 2023

    Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.

    Watch Video
  • loading
    Loading More...