Data Management

The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...

In this blog post, we’ll explain exactly what Core Web Vitals are, why Google is using them for serving up its search rankings/results, and finally explain what you can do to improve your CWVs.

Without good, clean data at the start, everything B2B marketers do later on is filled with clutter, including customer segmentation, data analytics, personalization efforts and more.

By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

Chrome is changing their default policy for referrers to be more restrictive with what information gets shared, and that change impacts tracking for Eloqua users.

Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global data privacy trends.

This latest post in our Marketing Operations Maturity series will explore the critical importance of effective data and lead management processes for B2B marketing success, the obstacles in the way...

By Chuck Leddy and Dragos Haluca This is the fifth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” post 3 “A real...

  By Chuck Leddy This is the fourth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” and post 3 “A real opportunity for...

By Kristin Connell This is the third post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers” and post 2 “Are B2B marketers ready?” to get caught up.  In less than...

By Kristin Connell This is post 2 in our GDPR series – check out post 1: GDPR: What it Means for B2B Marketers. In this post, we take the GDPR conversation further in terms of the readiness factor...

Unambiguous consent. Non-bundled consent. Right to erasure. Calling all B2B marketers! If your organization stores and uses European Union (EU) citizens’ data, you need to...

By Bill McGinnis Let’s get to it, here are the 4 Steps: Know your buyer Marketing effectiveness begins with the customer. You have to know your audience if you want to communicate effectively. You...

Is your email preference center in need of an overhaul? When it comes to email compliance, you want to ensure you are staying ahead of regulation changes.

Modern marketing is fueled by quality data. Understanding and coordinating all of the parts of your data ecosystem is therefore critical to marketing success.

By Dan Vawter It never ceases to amaze me how many marketing organizations are reluctant to tackle that obvious problem – contact data accuracy. Somehow, it slips off the agenda as more exciting...