Data Management

  • Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

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  • 6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

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  • What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    “Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

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  • Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

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  • Eloqua’s Contact Washing Machine App: What Marketers need to know

    Eloqua’s Contact Washing Machine App: What Marketers need to know

    During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.

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  • Oracle Eloqua User Group (Virtual) - June 202259:06

    Oracle Eloqua User Group (Virtual) - June 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M

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  • Oracle Eloqua User Group (Virtual) - May 202259:19

    Oracle Eloqua User Group (Virtual) - May 2022

    Topics covered in our Eloqua user group meeting: -Relevant reminders to keep you in the Eloqua know -Eloqua 22B New Release Highlights -Cleanup Your Eloqua Contact Database

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  • Driving ABM success: How to leverage quality data to define and engage your target accounts

    Driving ABM success: How to leverage quality data to define and engage your target accounts

    Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

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  • Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

    Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

    If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.

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  • How to create a culture of data to drive your B2B Marketing: 4 steps to success

    How to create a culture of data to drive your B2B Marketing: 4 steps to success

    Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...

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  • Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    In this blog post, we’ll explain exactly what Core Web Vitals are, why Google is using them for serving up its search rankings/results, and finally explain what you can do to improve your CWVs.

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  • Declutter your marketing database: 6 steps for success

    Declutter your marketing database: 6 steps for success

    Without good, clean data at the start, everything B2B marketers do later on is filled with clutter, including customer segmentation, data analytics, personalization efforts and more.

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  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

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  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

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  • Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Chrome is changing their default policy for referrers to be more restrictive with what information gets shared, and that change impacts tracking for Eloqua users.

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  • Overcoming data obstacles to improve customer experience and ROI

    Overcoming data obstacles to improve customer experience and ROI

    Data is the fuel that drives B2B marketing, and that fuel won’t power you to your destination (better ROI) unless your engine is fine-tuned and running efficiently. The engine here? Data management.

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  • Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global data privacy trends.

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  • Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    This latest post in our Marketing Operations Maturity series will explore the critical importance of effective data and lead management processes for B2B marketing success, the obstacles in the way...

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