Data Management

By Chuck Leddy Google search has long been an important focus for B2B marketing, as brands seek to be “found” by more customers either by investing in paid search (via Google Ads/keywords) and/or...

By Chuck Leddy Like it or not, you have to clean your house regularly because dirt and clutter have a way of accumulating over time. The same is true for marketing databases: but instead of...

By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

By Chuck Leddy As a global telecommunications company based in the UK, O2 is in the business of communication. But the company’s marketing team found itself experiencing problems around its data...

By Chuck Leddy See post 3 in our MOPs Maturity Benchmarking series: Building effective teams in Marketing Operations: Post 3 (of 6). This latest post in our Marketing Operations Maturity series...

By Chuck Leddy and Dragos Haluca This is the fifth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” post 3 “A real...

  By Chuck Leddy This is the fourth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” and post 3 “A real opportunity for...

By Kristin Connell This is the third post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers” and post 2 “Are B2B marketers ready?” to get caught up.  In less than...

By Kristin Connell This is post 2 in our GDPR series – check out post 1: GDPR: What it Means for B2B Marketers. In this post, we take the GDPR conversation further in terms of the readiness factor...

Unambiguous consent. Non-bundled consent. Right to erasure. Calling all B2B marketers! If your organization stores and uses European Union (EU) citizens’ data, you need to...

By Bill McGinnis Let’s get to it, here are the 4 Steps: Know your buyer Marketing effectiveness begins with the customer. You have to know your audience if you want to communicate effectively. You...

Is your email preference center in need of an overhaul? When it comes to email compliance, you want to ensure you are staying ahead of regulation changes. You will also want to...

By Dan Vawter It never ceases to amaze me how many marketing organizations are reluctant to tackle that obvious problem – contact data accuracy. Somehow, it slips off the agenda as more exciting...