Data Management

The proposed American Data Privacy and Protection Act (ADDPA), pending in the House of Representatives, would provide a wide-reaching national privacy standard, overriding existing state privacy laws.

At Dreamforce 2022, Salesforce Marketing Cloud announced the launch of Salesforce Genie, with partnerships that will help leverage real-time data to personalize customer engagement across channels.

Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

“Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.

Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.

Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...

In this blog post, we’ll explain exactly what Core Web Vitals are, why Google is using them for serving up its search rankings/results, and finally explain what you can do to improve your CWVs.

Without good, clean data at the start, everything B2B marketers do later on is filled with clutter, including customer segmentation, data analytics, personalization efforts and more.

By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

Chrome is changing their default policy for referrers to be more restrictive with what information gets shared, and that change impacts tracking for Eloqua users.