Data Management

  • How to create a culture of data to drive your B2B Marketing: 4 steps to success

    How to create a culture of data to drive your B2B Marketing: 4 steps to success

    By Chuck Leddy Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...

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  • Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    By Chuck Leddy Google search has long been an important focus for B2B marketing, as brands seek to be “found” by more customers either by investing in paid search (via Google Ads/keywords) and/or...

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  • Declutter your marketing database: 6 steps for success

    Declutter your marketing database: 6 steps for success

    By Chuck Leddy Like it or not, you have to clean your house regularly because dirt and clutter have a way of accumulating over time. The same is true for marketing databases: but instead of...

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  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

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  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

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  • How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

    How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

    By Chuck Leddy As a global telecommunications company based in the UK, O2 is in the business of communication. But the company’s marketing team found itself experiencing problems around its data...

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  • Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    By Chuck Leddy See post 3 in our MOPs Maturity Benchmarking series: Building effective teams in Marketing Operations: Post 3 (of 6). This latest post in our Marketing Operations Maturity series...

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  • 7 ways to build your audience in a GDPR world

    7 ways to build your audience in a GDPR world

    By Chuck Leddy and Dragos Haluca This is the fifth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” post 3 “A real...

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  • GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

    GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

      By Chuck Leddy This is the fourth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” and post 3 “A real opportunity for...

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  • GDPR: A real opportunity for B2B marketers

    GDPR: A real opportunity for B2B marketers

    By Kristin Connell This is the third post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers” and post 2 “Are B2B marketers ready?” to get caught up.  In less than...

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  • General Data Protection Regulation (GDPR): Are B2B marketers ready?

    General Data Protection Regulation (GDPR): Are B2B marketers ready?

    By Kristin Connell This is post 2 in our GDPR series – check out post 1: GDPR: What it Means for B2B Marketers. In this post, we take the GDPR conversation further in terms of the readiness factor...

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  • General Data Protection Regulation (GDPR): What it means for B2B marketers

    General Data Protection Regulation (GDPR): What it means for B2B marketers

    Unambiguous consent. Non-bundled consent. Right to erasure. Calling all B2B marketers! If your organization stores and uses European Union (EU) citizens’ data, you need to...

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  • 4 Steps to data-driven marketing

    4 Steps to data-driven marketing

    By Bill McGinnis Let’s get to it, here are the 4 Steps: Know your buyer Marketing effectiveness begins with the customer. You have to know your audience if you want to communicate effectively. You...

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  • 10 Top preference center best practices and how to get started

    10 Top preference center best practices and how to get started

    Is your email preference center in need of an overhaul? When it comes to email compliance, you want to ensure you are staying ahead of regulation changes. You will also want to...

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  • Are your marketing programs failing due to poor data?

    Are your marketing programs failing due to poor data?

    By Dan Vawter It never ceases to amaze me how many marketing organizations are reluctant to tackle that obvious problem – contact data accuracy. Somehow, it slips off the agenda as more exciting...

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