Data Management

  • Driving ABM success: How to leverage quality data to define and engage your target accounts

    Driving ABM success: How to leverage quality data to define and engage your target accounts

    Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

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  • How to create a culture of data to drive your B2B Marketing: 4 steps to success

    How to create a culture of data to drive your B2B Marketing: 4 steps to success

    Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...

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  • Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    In this blog post, we’ll explain exactly what Core Web Vitals are, why Google is using them for serving up its search rankings/results, and finally explain what you can do to improve your CWVs.

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  • Declutter your marketing database: 6 steps for success

    Declutter your marketing database: 6 steps for success

    Without good, clean data at the start, everything B2B marketers do later on is filled with clutter, including customer segmentation, data analytics, personalization efforts and more.

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  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

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  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

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  • Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Chrome is changing their default policy for referrers to be more restrictive with what information gets shared, and that change impacts tracking for Eloqua users.

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  • Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global data privacy trends.

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  • Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    This latest post in our Marketing Operations Maturity series will explore the critical importance of effective data and lead management processes for B2B marketing success, the obstacles in the way...

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  • 7 ways to build your audience in a GDPR world

    7 ways to build your audience in a GDPR world

    By Chuck Leddy and Dragos Haluca This is the fifth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” post 3 “A real...

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  • GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

    GDPR: Will you be on the front foot or flat-footed in monitoring risks and opportunities?

      By Chuck Leddy This is the fourth post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers,” post 2 “Are B2B marketers ready?,” and post 3 “A real opportunity for...

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  • GDPR: A real opportunity for B2B marketers

    GDPR: A real opportunity for B2B marketers

    By Kristin Connell This is the third post in our GDPR series for B2B marketers – see post 1 “What it means for B2B marketers” and post 2 “Are B2B marketers ready?” to get caught up.  In less than...

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  • General Data Protection Regulation (GDPR): Are B2B marketers ready?

    General Data Protection Regulation (GDPR): Are B2B marketers ready?

    By Kristin Connell This is post 2 in our GDPR series – check out post 1: GDPR: What it Means for B2B Marketers. In this post, we take the GDPR conversation further in terms of the readiness factor...

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  • General Data Protection Regulation (GDPR): What it means for B2B marketers

    General Data Protection Regulation (GDPR): What it means for B2B marketers

    Unambiguous consent. Non-bundled consent. Right to erasure. Calling all B2B marketers! If your organization stores and uses European Union (EU) citizens’ data, you need to...

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  • 4 Steps to data-driven marketing

    4 Steps to data-driven marketing

    By Bill McGinnis Let’s get to it, here are the 4 Steps: Know your buyer Marketing effectiveness begins with the customer. You have to know your audience if you want to communicate effectively. You...

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  • 10 Top preference center best practices and how to get started

    10 Top preference center best practices and how to get started

    Is your email preference center in need of an overhaul? When it comes to email compliance, you want to ensure you are staying ahead of regulation changes.

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  • 10 steps for ensuring data quality to fuel B2B marketing

    10 steps for ensuring data quality to fuel B2B marketing

    Modern marketing is fueled by quality data. Understanding and coordinating all of the parts of your data ecosystem is therefore critical to marketing success.

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  • Are your marketing programs failing due to poor data?

    Are your marketing programs failing due to poor data?

    By Dan Vawter It never ceases to amaze me how many marketing organizations are reluctant to tackle that obvious problem – contact data accuracy. Somehow, it slips off the agenda as more exciting...

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