How People Power Planning, Processes, and Platforms

In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.

This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.

We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

Marketing ops pros need to be learners who can adapt with the business climate, as well as the ever-accelerating pace of technological change.They need to take a scientific and data-informed approach.

Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

“Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage all marketing projects. That's where holistic project management comes into play.