Demand Generation
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Read ArticleHow to build a B2B social media strategy: 10 tips from Oktopost
In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.
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Read ArticleHow Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh
Customer Success facilitates the post-sale customer experience by building strong, sustaining relationships based on trust.
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Read ArticleHow to develop a Video Marketing strategy: 9 steps to success
Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.
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Read ArticleCookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future
Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.
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Read ArticleHow Reuters revved up ROI and funnel optimization by building a Demand Generation engine
In early 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and connecting all customer data to its CRM and MAP.
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Read Article
Why Demand Gen beats Lead Gen: 5 steps to generating more quality leads
By Chuck Leddy It’s a rather bold statement – demand gen beats lead gen. How did we get there? Marketing technology may be driving more efficiency, helping marketers drive a higher quantity of...
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Read ArticleWhat B2B marketers want to know – dashboards, data and demand
As B2B marketers, we’re all on some form or fashion of a journey – from as wide as more measurable marketing performance to as narrow as more marketing qualified leads in Texas...
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Read Article1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment
You have 2 goals in the next 12 months: 1) Launch Account Based Marketing and 2) Improve Sales & Marketing Alignment. You have always yearned to improve the latter, and now with...
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