Email Marketing
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Read ArticleHow UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
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Read ArticleHow UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
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Read Article5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
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Read ArticleEmail Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.
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Read ArticleSalesforce's email marketing best practices using Salesforce Marketing Cloud
This year’s jam-packed Dreamforce included a practical, insight-filled session on Email Marketing Best Practices and Innovations, with a focus on Salesforce Marketing Cloud.
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59:06Watch VideoOracle Eloqua User Group (Virtual) - June 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M
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Read ArticleEmail marketing’s hierarchy of subscriber needs: 4 must-haves to optimize engagement
By Chuck Leddy Email delivers the highest return on investment of any marketing channel, delivering an impressive $38 in revenue for every $1 spent, according to Campaign Monitor. Email is the...
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Read Article
Tips for crafting better marketing emails that get opened
By Chuck Leddy Marketers know that email is among the most effective tools for engaging customers. But the pure number of emails people receive each day, both work-related and personal, make it...
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Read ArticleHow to increase email deliverability: 6 best practices for your most important marketing channel
By Chuck Leddy Before it lands in any recipient’s inbox, marketing email requires effective data management, dedicated time (and resources), as well as continuous testing and monitoring. But how...
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Read ArticleUsing webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler
By Chuck Leddy As B2B marketing professionals, we’re all familiar with the most commonly-created forms of digital B2B content, such as blog posts, white papers, email newsletters, videos, and...
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Read ArticleHow Naylor drove efficiency and growth with new automated email renewal solution
By Chuck Leddy Naylor Association Solutions, with corporate headquarters in McLean, Virginia, works with trade and professional associations across the nation, including the American Society of...
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Read ArticleHow Naylor scaled sales team adoption of its new automated email renewal solution
How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team? In this post, we explore how Naylor’s...
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Read ArticleEmail deliverability causes and solutions (part 2 of 2)
By Steve Kellogg Today’s blog post “Email deliverability causes and solutions (part 2)” was originally posted on LinkedIn by our long-time friend and 10-year marketing automation veteran, Steve...
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Read Article4 Email metrics you need to benchmark
By Claire Robinson An email campaign’s success cannot be determined on click rate metrics alone. If, when you look at your email campaigns’ metrics, you only look at the open and click rates then...
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