Email Marketing

  • Email marketing’s hierarchy of subscriber needs: 4 must-haves to optimize engagement

    Email marketing’s hierarchy of subscriber needs: 4 must-haves to optimize engagement

    By Chuck Leddy Email delivers the highest return on investment of any marketing channel, delivering an impressive $38 in revenue for every $1 spent, according to Campaign Monitor. Email is the...

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  • Tips for crafting better marketing emails that get opened

    Tips for crafting better marketing emails that get opened

    By Chuck Leddy Marketers know that email is among the most effective tools for engaging customers. But the pure number of emails people receive each day, both work-related and personal, make it...

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  • How to increase email deliverability: 6 best practices for your most important marketing channel

    How to increase email deliverability: 6 best practices for your most important marketing channel

    By Chuck Leddy Before it lands in any recipient’s inbox, marketing email requires effective data management, dedicated time (and resources), as well as continuous testing and monitoring. But how...

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  • Using webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler

    Using webinars for B2B Marketing: 8 tips from Daniel Waas, Webinar Wrangler

    By Chuck Leddy As B2B marketing professionals, we’re all familiar with the most commonly-created forms of digital B2B content, such as blog posts, white papers, email newsletters, videos, and...

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  • How Naylor drove efficiency and growth with new automated email renewal solution

    How Naylor drove efficiency and growth with new automated email renewal solution

    By Chuck Leddy Naylor Association Solutions, with corporate headquarters in McLean, Virginia, works with trade and professional associations across the nation, including the American Society of...

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  • How Naylor scaled sales team adoption of its new automated email renewal solution

    How Naylor scaled sales team adoption of its new automated email renewal solution

    How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team? In this post, we explore how Naylor’s...

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  • Email deliverability causes and solutions (part 2 of 2)

    Email deliverability causes and solutions (part 2 of 2)

    By Steve Kellogg Today’s blog post “Email deliverability causes and solutions (part 2)” was originally posted on LinkedIn by our long-time friend and 10-year marketing automation veteran, Steve...

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  • 10 Top preference center best practices and how to get started

    10 Top preference center best practices and how to get started

    Is your email preference center in need of an overhaul? When it comes to email compliance, you want to ensure you are staying ahead of regulation changes. You will also want to...

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  • 4 Email metrics you need to benchmark

    4 Email metrics you need to benchmark

    By Claire Robinson An email campaign’s success cannot be determined on click rate metrics alone. If, when you look at your email campaigns’ metrics, you only look at the open and click rates then...

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