Driving ABM success: How to leverage quality data to define and engage your target accounts
Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.
State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing
Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget, people, technology, etc.) around a pre-defined...
6 common mistakes when implementing ABM
Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches, but ABM is anything but easy to...
How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series
Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM. But those that do have ABM programs are seeing strong positive impacts.
ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing
By Chuck Leddy Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources onto a defined set of target accounts and leverages personalized...
1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment
You have 2 goals in the next 12 months: 1) Launch Account Based Marketing and 2) Improve Sales & Marketing Alignment. You have always yearned to improve the latter, and now with...