Account-Based Marketing
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Read ArticleDriving ABM success: How to leverage quality data to define and engage your target accounts
Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.
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Read ArticleState of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing
Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget, people, technology, etc.) around a pre-defined...
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Read Article6 common mistakes when implementing ABM
Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches, but ABM is anything but easy to...
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Read ArticleHow MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series
Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM. But those that do have ABM programs are seeing strong positive impacts.
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Read ArticleABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing
By Chuck Leddy Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources onto a defined set of target accounts and leverages personalized...
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Read Article1 Campaign Stone for 2 Demand Gen Birds: ABM and Sales-Marketing Alignment
You have 2 goals in the next 12 months: 1) Launch Account Based Marketing and 2) Improve Sales & Marketing Alignment. You have always yearned to improve the latter, and now with...
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