How do you identify marketing misalignment between teams, functions, and the business within your organization? If you see one or more of these occurring, you have some imbalance within your structure:
- You may see Marketing and Sales teams not sharing revenue targets, or changing the qualification criteria without talking to one another.
- Perhaps your Marketing and IT teams disagree on the use of martech and data to enhance customer experience, causing ineffective performance.
- Or you may be experiencing friction within Marketing’s culture itself due to a lack of defined roles, responsibilities, and success measures. In this 30 minute webinar by strategy experts Magnus Consulting and operational specialists Sojourn Solutions, we’ll address your top marketing misalignment challenges to help improve your marketing revenue, performance, and culture. Thank you for your interest!