Latest Content
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The Benefits of Integrating AI into Your Marketing Operations: A Comprehensive Guide
This comprehensive exploration from Sojourn Solutions delves into the myriad advantages of leveraging AI in marketing operations, providing insights into how it can propel businesses to new heights.
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What Are the Potential Returns on Investment (ROI) for Implementing AI in Marketing Operations?
This blog explores the potential ROI of implementing AI in marketing operations, focusing on key areas such as cost savings, customer engagement, personalized marketing, and campaign effectiveness.
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Which AI Applications Provide the Quickest and Most Significant Impact on Marketing Operations?
This blog explores the AI applications that can deliver immediate results, enhance efficiency, and drive significant returns on investment (ROI) on marketing operations.
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Future Trends in AI and Marketing Operations
By staying ahead of these AI trends and embracing ethical AI practices, businesses can ensure that their marketing operations remain effective, adaptable, and customer-centric.
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Important Update: How Yahoo!’s Feedback Loop Changes Affect Your Oracle Eloqua Experience
Sojourn Marketing Automation Consultant Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corporation North America uses Oracle Eloqua.
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How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was successfully completed in 6 months - with an 88% savings in license costs - with help from partner Sojourn Solutions.
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MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team
Atanas Vasilev and the Progress MOPs team have partnered with Sojourn Solutions for over a decade to drive the continuous improvement of their marketing operations. Hear more from Atanas on it now...
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Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
Chuck Leddy and Sojourn Solutions breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and more specifically, martech.
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Things Fall Apart: Entropy and Email
In this blog post by Sojourn's Steve McConnell, he explains the importance of avoiding Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.
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A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.
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How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.
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Identify and Solve Your Top Marketing Misalignment Challenges in 2024
How do you identify marketing misalignment between teams, functions, and the business within your organization to improve revenue, performance, and culture? View our webinar to learn more.
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How People Power Planning, Processes, and Platforms
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Oracle Eloqua User Group (Virtual) December 2023
Sojourn’s Kristin Connell hosts our December Oracle Eloqua User Group with a featured presentation on Eloqua's Subject Line Optimization (SLO) by Scott Lang, Oracle Senior Principal Product Manager.
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Navigating the martech maze: A guide for CMOs in the digital landscape
This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.
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Top 10 Best Practices for Documenting Your Martech Stack
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Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit
In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
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Oracle Eloqua User Group (Virtual) November 2023
Sojourn’s Kristin Connell hosts our November Oracle Eloqua User Group with a featured presentation on "Automating Naming Conventions using Eloqua + CRM Integration" by Sojourn's Steve McConnell.
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Sojourn Marketing Automation Platform Comparison Webinar - October/November 2023
Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
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How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.
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