Adobe Marketo Engage

  • Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.

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  • Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • S&P Global Platts migrates to Marketo, boosting bottom line

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  • 4 practical ways AI can transform B2B marketing via Marketo Engage

    4 practical ways AI can transform B2B marketing via Marketo Engage

    By Chuck Leddy Artificial intelligence (AI) has already proven its value-creating capacities across many industries, with 80% of companies now deploying AI in some capacity. But while most B2B...

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  • How Marketo Performance Insights improves marketing performance, reporting, and attribution

    How Marketo Performance Insights improves marketing performance, reporting, and attribution

    By Chuck Leddy Marketo has recently launched a new reporting module called Marketo Performance Insights (“MPI”), which enables marketers to improve campaign performance and reporting, as well as...

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  • Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

    Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

    By Chuck Leddy Data in its raw, unfiltered form offers no insights to drive great business decision-making (it’s simply “more information” in a TMI world). It takes skilled, experienced...

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