Adobe Marketo Engage

  • 4 practical ways AI can transform B2B marketing via Marketo Engage

    4 practical ways AI can transform B2B marketing via Marketo Engage

    By Chuck Leddy Artificial intelligence (AI) has already proven its value-creating capacities across many industries, with 80% of companies now deploying AI in some capacity. But while most B2B...

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  • 3 innovations in Marketo Engage: Personalization, alignment & marketing attribution

    3 innovations in Marketo Engage: Personalization, alignment & marketing attribution

    By Chuck Leddy To deliver on the digital experiences that satisfy buyers’ complex needs and drive revenue growth, B2B marketers need forward-thinking solutions that integrate the latest...

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  • How Marketo Performance Insights improves marketing performance, reporting, and attribution

    How Marketo Performance Insights improves marketing performance, reporting, and attribution

    By Chuck Leddy Marketo has recently launched a new reporting module called Marketo Performance Insights (“MPI”), which enables marketers to improve campaign performance and reporting, as well as...

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  • How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

    How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

    By Chuck Leddy On September 20, B2C marketing giant Adobe announced the acquisition of B2B marketing automation platform (MAP) Marketo for a whopping sum of $4.75 billion. The deal is expected to...

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  • Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

    Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award

    By Chuck Leddy Data in its raw, unfiltered form offers no insights to drive great business decision-making (it’s simply “more information” in a TMI world). It takes skilled, experienced...

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