Adobe Marketo Engage
Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.
Sojourn Marketing Automation Platform Comparison Webinar - October 2022
Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
Sojourn Marketing Automation Platform Comparison Webinar - July 2022
Karin Pindle of Sojourn compares the automation-focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
Marketo Engage: Orchestrating customer journeys across Marketing and Sales
Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.
Marketo Engage: 2022 roadmap highlights from Adobe Summit
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.
Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy
If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.
S&P Global Platts migrates to Marketo, boosting bottom line
4 practical ways AI can transform B2B marketing via Marketo Engage
By Chuck Leddy Artificial intelligence (AI) has already proven its value-creating capacities across many industries, with 80% of companies now deploying AI in some capacity. But while most B2B...
How Marketo Performance Insights improves marketing performance, reporting, and attribution
By Chuck Leddy Marketo has recently launched a new reporting module called Marketo Performance Insights (“MPI”), which enables marketers to improve campaign performance and reporting, as well as...
Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award
By Chuck Leddy Data in its raw, unfiltered form offers no insights to drive great business decision-making (it’s simply “more information” in a TMI world). It takes skilled, experienced...