Marketing ROI

  • Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe

    Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe

    By Chuck Leddy Marketers have traditionally struggled to connect their activities to revenues. As U.S. retail pioneer James Wanamaker (1832-1922) once famously said, “half the money I spend on...

    Read Article
  • Keep customers on the trail to ROI: How marketing automation enhances CX

    Keep customers on the trail to ROI: How marketing automation enhances CX

    By Chuck Leddy If B2B marketers are like hikers on a trail, accompanying customers every step of the way, marketing automation offers those marketers essential tools for navigation. In an earlier...

    Read Article
  • Are B2B marketers ready for marketing attribution?

    Are B2B marketers ready for marketing attribution?

    By Chuck Leddy In the first of our three post series on marketing attribution, Marketing Attribution: What it is and why it’s essential for B2B marketing, we explained what the term means and why...

    Read Article
  • Marketing Attribution: What it is and why it’s essential for B2B marketing

    Marketing Attribution: What it is and why it’s essential for B2B marketing

    By Chuck Leddy In this first of three posts on marketing attribution for B2B marketing, we’ll explain what the term means and why it’s so essential. In post two, we’ll explore where marketers are...

    Read Article
  • loading
    Loading More...