Marketing Operations

  • A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

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  • How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

    How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

    Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.

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  • How People Power Planning, Processes, and Platforms

    How People Power Planning, Processes, and Platforms

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  • Navigating the martech maze: A guide for CMOs in the digital landscape

    Navigating the martech maze: A guide for CMOs in the digital landscape

    This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

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  • Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

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  • Oracle Eloqua User Group (Virtual) September 202354:52

    Oracle Eloqua User Group (Virtual) September 2023

    Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.

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  • Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

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  • Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

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  • Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

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  • The 7 biggest benefits of Marketing Automation

    The 7 biggest benefits of Marketing Automation

    What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

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  • 3 ways B2B marketers can improve customer data quality to improve results

    3 ways B2B marketers can improve customer data quality to improve results

    So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

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  • State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)

    State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)

    In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

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  • State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)

    State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)

    Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.

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  • Making the best of an economic downturn: 9 recommendations for B2B Marketers

    Making the best of an economic downturn: 9 recommendations for B2B Marketers

    We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

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  • 7 change management best practices from Adobe Workfront's Leigh Burger

    7 change management best practices from Adobe Workfront's Leigh Burger

    Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

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  • Why Marketing Ops demands a “learning mindset” and how to develop one

    Why Marketing Ops demands a “learning mindset” and how to develop one

    Marketing ops pros need to be learners who can adapt with the business climate, as well as the ever-accelerating pace of technological change.They need to take a scientific and data-informed approach.

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  • Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

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  • 6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

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  • What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    “Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

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  • Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

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