Marketing Operations

Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.

We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

Marketing ops pros need to be learners who can adapt with the business climate, as well as the ever-accelerating pace of technological change.They need to take a scientific and data-informed approach.

Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

“Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage all marketing projects. That's where holistic project management comes into play.

UK telecommunications company O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team to free up valuable time to do more.

What actionable steps can Marketing Operations take to emulate the success of high-performing orgs? In this post, we discuss seven items areas around Operational Process that can lead to improvement.

At its most basic level, process maturity means getting smarter about the day-to-day elements of all of your operational processes. In this post, we explore how you can grow your process maturity.