Marketing Operations

  • Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

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  • 6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

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  • What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    “Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

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  • Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

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  • How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage all marketing projects. That's where holistic project management comes into play.

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  • O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    UK telecommunications company O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team to free up valuable time to do more.

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  • 7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    What actionable steps can Marketing Operations take to emulate the success of high-performing orgs? In this post, we discuss seven items areas around Operational Process that can lead to improvement.

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  • How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    At its most basic level, process maturity means getting smarter about the day-to-day elements of all of your operational processes. In this post, we explore how you can grow your process maturity.

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  • 2019 Marketing Operations Maturity Benchmarking Report | Sojourn Solutions

    2019 Marketing Operations Maturity Benchmarking Report | Sojourn Solutions

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  • 2021 Marketing Operations Report - MOPS Increases the Impact of Marketing | Sojourn Solutions

    2021 Marketing Operations Report - MOPS Increases the Impact of Marketing | Sojourn Solutions

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  • How effective Operational Process drives Marketing Operations success (post 1 of 5)

    How effective Operational Process drives Marketing Operations success (post 1 of 5)

    Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on: lead to revenue management, data and insights, and measuring results.

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  • Easy tools and tips to decrease web page load times and visitor bounces

    Easy tools and tips to decrease web page load times and visitor bounces

    Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

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  • Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson

    Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson

    Data comes into Oracle Eloqua via various sources, fueling campaigns and more, but not all sources of data are of equal quality. This post dives into Data Import Priority management in Oracle Eloqua.

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  • Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements

    Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements

    At a recent Oracle Eloqua User Group meeting hosted by Sojourn's Karin Pindle, Oracle Principal Product Manager Scott Lang walked through the highlights of the Eloqua 22A release from February.

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  • Good data governance blends people, processes, and martech: A Q&A with Scott Brinker

    Good data governance blends people, processes, and martech: A Q&A with Scott Brinker

    As with managing martech, data governance blends people, processes, and technology. And like martech, the people and the process side of the equation are far bigger factors than the technology side.

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  • Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.

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  • Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it

    Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it

    Zero party data, a term first coined by Forrester Research a few years back, comes directly and consensually from your customers in response to your asking them what they want from you.

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  • Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

    Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

    Many Eloqua updates are coming with their 22A release starting in February (2022), especially as it relates to Google’s Chrome 85 browser.

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  • Driving data governance improvement: 5 steps for success

    Driving data governance improvement: 5 steps for success

    Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations, using what methods.

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  • MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)

    MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)

    No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs and new possibilities. Your people need to adapt too.

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