Marketing Operations

  • MOPS and optimizing martech: Developing a martech strategy (post 1 of 4)

    MOPS and optimizing martech: Developing a martech strategy (post 1 of 4)

    Kristin Connell, Head of Marketing at Sojourn Solutions, speaks about developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.

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  • 2021 Marketing Operations Report: MOPS increases the impact of marketing

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  • Adobe on first-party data, data collaborations, and data governance in a cookie-less future

    Adobe on first-party data, data collaborations, and data governance in a cookie-less future

    A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage customers in the coming cookie-less future.

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  • Data Governance for Marketers: A brief guide with your questions answered

    Data Governance for Marketers: A brief guide with your questions answered

    Data governance can be viewed as the “rules of the road” for how marketers handle customer data.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

    Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

    What does the future hold for MOPS and MOPS professionals? We asked Sojourners Carmen Gardiner and Claire Robinson to gaze into their crystal balls and offer advice for adapting to the future of MOPS.

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  • Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

    Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

    Continuous upskilling seems to be the present and future for MOPS professionals, as new technologies and new marketing approaches continue to emerge.

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  • Why measuring marketing ROI is like flying a 747

    Why measuring marketing ROI is like flying a 747

    There is no more important metric in a marketing organization than return on investment (ROI).

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  • How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.

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  • Empowering Marketing Operations Improves Marketing Performance58:03

    Empowering Marketing Operations Improves Marketing Performance

    We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.

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  • Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset to keep pace. Moreover, they must enable collaboration and change.

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  • Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    The stakes are high when it comes to onboarding new hires: “in terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

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  • Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

    Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

    Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues. People are an essential component for MOPS success.

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  • Cookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)

    Cookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)

    On June 7, 2021, Apple dropped a bombshell on the road to a cookie-less future. It announced a series of new privacy-preserving features that will impact email marketing.

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  • 2021 Marketing Operations Report: How MOPS optimizes martech

    2021 Marketing Operations Report: How MOPS optimizes martech

    Marketing Operations isn't about marketing technology alone, but about deploying marketing technology in ways that drive strategic goals, efficiency, ROI, and business growth.

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  • 2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

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  • 2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.

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  • 2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels

    2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels

    Effectiveness at lead management, our 2021 MOPS Report makes clear, is directly related to having superior capabilities in lead/funnel optimization including data and actionable intelligence.

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  • 2021 Marketing Operations Report: How MOPS helps organizations navigate change

    2021 Marketing Operations Report: How MOPS helps organizations navigate change

    This post, part of a multi-post series that digs into the details of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any organization by enabling agility when it comes to

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  • 6 massive takeaways from our 2021 Marketing Operations Report

    6 massive takeaways from our 2021 Marketing Operations Report

    Here are the six biggest takeaways from our new 2021 Marketing Operations Report, with commentary on each takeaway from our managing partners Rebecca Le Grange and Dan Vawter.

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  • Cookies are crumbling: 4 alternatives to third-party cookies

    Cookies are crumbling: 4 alternatives to third-party cookies

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