Funnel Management

  • How Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh

    How Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh

    Customer Success facilitates the post-sale customer experience by building strong, sustaining relationships based on trust.

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  • Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    Improving processes for data and lead management: Post 4 (of 6) in our MOPs Maturity Benchmarking Series

    This latest post in our Marketing Operations Maturity series will explore the critical importance of effective data and lead management processes for B2B marketing success, the obstacles in the way...

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