Marketing Automation

  • Eloqua’s Contact Washing Machine App: What Marketers need to know

    Eloqua’s Contact Washing Machine App: What Marketers need to know

    During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.

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  • Oracle Eloqua User Group (Virtual) - June 202259:06

    Oracle Eloqua User Group (Virtual) - June 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M

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  • Oracle Eloqua User Group (Virtual) - April 202257:47

    Oracle Eloqua User Group (Virtual) - April 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St

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  • Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

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  • Oracle Eloqua User Group (Virtual) - March 202255:48

    Oracle Eloqua User Group (Virtual) - March 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi

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  • Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.

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  • Oracle Eloqua User Group (Virtual) - February 202256:05

    Oracle Eloqua User Group (Virtual) - February 2022

    -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22A (February) New Release Overview by Oracle -Eloqua Data Priority Tips and Tricks by Sojourn

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  • Oracle Eloqua User Group (Virtual) - January 202258:35

    Oracle Eloqua User Group (Virtual) - January 2022

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  • Oracle Eloqua User Group (Virtual) - December 202156:39

    Oracle Eloqua User Group (Virtual) - December 2021

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  • Oracle Eloqua User Group (Virtual) - November 202158:52

    Oracle Eloqua User Group (Virtual) - November 2021

    We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • The journey towards omnichannel: Update from Oracle Marketing Cloud

    The journey towards omnichannel: Update from Oracle Marketing Cloud

    Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.

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  • Oracle Eloqua User Group (Virtual) - October 202155:55

    Oracle Eloqua User Group (Virtual) - October 2021

    We invite you to join us for our 10th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts the one hour virtual EUG meeting on Thursday, October 21 at 10am CT / 4pm GMT. Our

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  • Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

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  • Improve your customer experience and win more with your MAP52:13

    Improve your customer experience and win more with your MAP

    Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs

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  • Oracle Eloqua User Group (Virtual) - September 202155:48

    Oracle Eloqua User Group (Virtual) - September 2021

    We invite you to join us for our 9th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts this 1-hour virtual EUG meeting on Thursday, September 16 at 10am CT/4pm GMT.

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  • Empowering Marketing Operations Improves Marketing Performance58:03

    Empowering Marketing Operations Improves Marketing Performance

    We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.

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  • Oracle Eloqua User Group (Virtual) - August 202158:57

    Oracle Eloqua User Group (Virtual) - August 2021

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  • How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    In early 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and connecting all customer data to its CRM and MAP.

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  • Oracle Eloqua User Group (Virtual) - July 202158:37

    Oracle Eloqua User Group (Virtual) - July 2021

    Join us for our 7th Eloqua User Group (aka EUG) meeting of 2021! Sojourn's Karin Pindle (KP) will again host this 1-hour virtual EUG meeting on Thursday, July 22 at 11am ET. Our agenda topics includ

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