Marketing Automation
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59:38
Oracle Eloqua User Group (Virtual) May 2023
Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.
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How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
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How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
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59:02
Oracle Eloqua User Group (Virtual) April 2023
Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.
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41:19
Sojourn Marketing Automation Platform Comparison Webinar - April 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
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Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers
Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).
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Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
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Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
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The 7 biggest benefits of Marketing Automation
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
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55:48
Oracle Eloqua User Group (Virtual) March 2023
Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.
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3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
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Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.
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Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
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How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).
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1:00:19
Sojourn Marketing Automation Platform Comparison Webinar - October 2022
Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
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Eloqua’s Contact Washing Machine App: What Marketers need to know
During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.
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59:06
Oracle Eloqua User Group (Virtual) - June 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M
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57:47
Oracle Eloqua User Group (Virtual) - April 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St
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Marketo Engage: 2022 roadmap highlights from Adobe Summit
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.
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55:48
Oracle Eloqua User Group (Virtual) - March 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi
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