Marketing Automation

By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

By Chuck Leddy In its just-launched Chrome 85, Google has made some important privacy changes to how its browser handles “referrers.”  A “referrer” provides information to tools like Eloqua about...

By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...

By Chuck Leddy Synergy is the idea that by combining two or more parts, the results can be larger than the sum of those parts. In other words, 1 + 1 can actually be more than 2. B2B marketers have...

By Chuck Leddy To deliver on the digital experiences that satisfy buyers’ complex needs and drive revenue growth, B2B marketers need forward-thinking solutions that integrate the latest...

By Chuck Leddy As a global telecommunications company based in the UK, O2 is in the business of communication. But the company’s marketing team found itself experiencing problems around its data...

By Chuck Leddy Mike Comey is the Head of Adoption Marketing for Loyalty Solutions at FIS, a Fortune 500 fintech company with about 55,000 employees operating in 200 locations throughout the world....

By Chuck Leddy New Jersey-based Quest Diagnostics is a health diagnostics information services company. Quest provides testing services for healthcare, helping doctors make evidence-based...

By Chuck Leddy Oracle Eloqua has a new release coming in May (20B) that B2B marketers should be preparing for, meaning they should understand its features as well as be ready to optimally use it....

By Chuck Leddy Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global trends around...

By Chuck Leddy As you climb the mountain to peak performance, you might occasionally gaze upon the mist-covered summit. You know where you want to go. You believe, as all climbers – and marketers...

By Chuck Leddy If B2B marketers are like hikers on a trail, accompanying customers every step of the way, marketing automation offers those marketers essential tools for navigation. In an earlier...

By Chuck Leddy On September 20, B2C marketing giant Adobe announced the acquisition of B2B marketing automation platform (MAP) Marketo for a whopping sum of $4.75 billion. The deal is expected to...

By Karin Pindle One of the things I enjoy the most about being a consultant is visiting beautiful places and my latest adventures provided plenty of sights to see! October is always a busy month...

By Chuck Leddy If marketers are like hikers on a journey (to ROI, perhaps), marketing automation offers great navigational tools, providing the binoculars of real-time data visibility and a...

By Chuck Leddy We detailed seven massive benefits of marketing automation (MA) in a previous blog post. One of the biggest benefits is the ability to track and monitor the performance of...

By Chuck Leddy In an earlier blog post, we described seven massive benefits of marketing automation (MA). One of the biggest benefits MA offers is the ability to plan and design marketing...

By Chuck Leddy The 19th Century American philosopher Henry David Thoreau (1817-62), who famously built a cabin at Walden Pond to get away from emerging technologies like the railroad and the...