Marketing Automation

  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

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  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

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  • 7 tips for Eloqua users migrating to the new SFDC Integration App

    7 tips for Eloqua users migrating to the new SFDC Integration App

    By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

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  • Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    By Chuck Leddy In its just-launched Chrome 85, Google has made some important privacy changes to how its browser handles “referrers.”  A “referrer” provides information to tools like Eloqua about...

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  • Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...

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  • Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

    Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

    By Chuck Leddy Synergy is the idea that by combining two or more parts, the results can be larger than the sum of those parts. In other words, 1 + 1 can actually be more than 2. B2B marketers have...

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  • 3 innovations in Marketo Engage: Personalization, alignment & marketing attribution

    3 innovations in Marketo Engage: Personalization, alignment & marketing attribution

    By Chuck Leddy To deliver on the digital experiences that satisfy buyers’ complex needs and drive revenue growth, B2B marketers need forward-thinking solutions that integrate the latest...

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  • How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

    How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

    By Chuck Leddy As a global telecommunications company based in the UK, O2 is in the business of communication. But the company’s marketing team found itself experiencing problems around its data...

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  • How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua

    How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua

    By Chuck Leddy Mike Comey is the Head of Adoption Marketing for Loyalty Solutions at FIS, a Fortune 500 fintech company with about 55,000 employees operating in 200 locations throughout the world....

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  • How Quest Diagnostics successfully pivoted marketing – and Eloqua – during a crisis

    How Quest Diagnostics successfully pivoted marketing – and Eloqua – during a crisis

    By Chuck Leddy New Jersey-based Quest Diagnostics is a health diagnostics information services company. Quest provides testing services for healthcare, helping doctors make evidence-based...

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  • 7 things B2B Marketers should know about Oracle Eloqua’s upcoming release (20B)

    7 things B2B Marketers should know about Oracle Eloqua’s upcoming release (20B)

    By Chuck Leddy Oracle Eloqua has a new release coming in May (20B) that B2B marketers should be preparing for, meaning they should understand its features as well as be ready to optimally use it....

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  • Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    By Chuck Leddy Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global trends around...

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  • 7 steps to selecting a B2B marketing automation platform

    7 steps to selecting a B2B marketing automation platform

    By Chuck Leddy As you climb the mountain to peak performance, you might occasionally gaze upon the mist-covered summit. You know where you want to go. You believe, as all climbers – and marketers...

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  • Keep customers on the trail to ROI: How marketing automation enhances CX

    Keep customers on the trail to ROI: How marketing automation enhances CX

    By Chuck Leddy If B2B marketers are like hikers on a trail, accompanying customers every step of the way, marketing automation offers those marketers essential tools for navigation. In an earlier...

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  • How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

    How Adobe’s $4.75 billion purchase of Marketo may impact B2B marketers

    By Chuck Leddy On September 20, B2C marketing giant Adobe announced the acquisition of B2B marketing automation platform (MAP) Marketo for a whopping sum of $4.75 billion. The deal is expected to...

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  • October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

    October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

    By Karin Pindle One of the things I enjoy the most about being a consultant is visiting beautiful places and my latest adventures provided plenty of sights to see! October is always a busy month...

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  • How marketing automation helps blaze new trails in generating & managing leads

    How marketing automation helps blaze new trails in generating & managing leads

    By Chuck Leddy If marketers are like hikers on a journey (to ROI, perhaps), marketing automation offers great navigational tools, providing the binoculars of real-time data visibility and a...

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  • How marketing automation enables you to course correct by tracking and monitoring campaigns

    How marketing automation enables you to course correct by tracking and monitoring campaigns

    By Chuck Leddy We detailed seven massive benefits of marketing automation (MA) in a previous blog post. One of the biggest benefits is the ability to track and monitor the performance of...

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  • How marketing automation enables better campaign planning and design

    How marketing automation enables better campaign planning and design

    By Chuck Leddy In an earlier blog post, we described seven massive benefits of marketing automation (MA). One of the biggest benefits MA offers is the ability to plan and design marketing...

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  • Marketing Automation: 7 massive benefits for B2B marketers & how to get started

    Marketing Automation: 7 massive benefits for B2B marketers & how to get started

    By Chuck Leddy The 19th Century American philosopher Henry David Thoreau (1817-62), who famously built a cabin at Walden Pond to get away from emerging technologies like the railroad and the...

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