Marketing Automation
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Read ArticleMarketo Engage: 2022 roadmap highlights from Adobe Summit
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.
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55:48Watch VideoOracle Eloqua User Group (Virtual) - March 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi
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Read ArticleMeasuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions
Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.
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56:05Watch VideoOracle Eloqua User Group (Virtual) - February 2022
-Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22A (February) New Release Overview by Oracle -Eloqua Data Priority Tips and Tricks by Sojourn
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58:35Watch VideoOracle Eloqua User Group (Virtual) - January 2022
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58:52Watch VideoOracle Eloqua User Group (Virtual) - November 2021
We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age
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Read ArticleEvaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
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Read ArticleThe journey towards omnichannel: Update from Oracle Marketing Cloud
Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.
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Read ArticleCookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future
Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.
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52:13Watch VideoImprove your customer experience and win more with your MAP
Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs
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55:48Watch VideoOracle Eloqua User Group (Virtual) - September 2021
We invite you to join us for our 9th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts this 1-hour virtual EUG meeting on Thursday, September 16 at 10am CT/4pm GMT.
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58:03Watch VideoEmpowering Marketing Operations Improves Marketing Performance
We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.
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58:57Watch VideoOracle Eloqua User Group (Virtual) - August 2021
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Read ArticleHow Reuters revved up ROI and funnel optimization by building a Demand Generation engine
In early 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and connecting all customer data to its CRM and MAP.
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Read ArticleIntegrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads
Assuming you are using B2B webinars to generate leads and nurture those leads, how can you combine your chosen webinar platform with the customer engagement you’ve been driving via Eloqua?
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Read ArticleHow Oracle DataFox + Eloqua fuels better account management with rich, contextual data
By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...
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Read ArticleHow Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing
By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...
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Read Article7 tips for Eloqua users migrating to the new SFDC Integration App
By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...
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Read ArticleEloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz
Chrome is changing their default policy for referrers to be more restrictive with what information gets shared, and that change impacts tracking for Eloqua users.
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Read ArticleTribune Publishing’s marketing automation migration story: 3 perspectives on success
By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...
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