Marketing Automation
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Read ArticleOracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
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Read ArticleHow B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).
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1:00:19Watch VideoSojourn Marketing Automation Platform Comparison Webinar - October 2022
Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
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Read ArticleEloqua’s Contact Washing Machine App: What Marketers need to know
During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.
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59:06Watch VideoOracle Eloqua User Group (Virtual) - June 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M
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57:47Watch VideoOracle Eloqua User Group (Virtual) - April 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St
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Read ArticleMarketo Engage: 2022 roadmap highlights from Adobe Summit
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.
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55:48Watch VideoOracle Eloqua User Group (Virtual) - March 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi
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Read ArticleMeasuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions
Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.
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56:05Watch VideoOracle Eloqua User Group (Virtual) - February 2022
-Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22A (February) New Release Overview by Oracle -Eloqua Data Priority Tips and Tricks by Sojourn
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58:35Watch VideoOracle Eloqua User Group (Virtual) - January 2022
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56:39Watch VideoOracle Eloqua User Group (Virtual) - December 2021
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58:52Watch VideoOracle Eloqua User Group (Virtual) - November 2021
We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age
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Read ArticleEvaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
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Read ArticleThe journey towards omnichannel: Update from Oracle Marketing Cloud
Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.
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55:55Watch VideoOracle Eloqua User Group (Virtual) - October 2021
We invite you to join us for our 10th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts the one hour virtual EUG meeting on Thursday, October 21 at 10am CT / 4pm GMT. Our
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Read ArticleCookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future
Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.
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52:13Watch VideoImprove your customer experience and win more with your MAP
Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs
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55:48Watch VideoOracle Eloqua User Group (Virtual) - September 2021
We invite you to join us for our 9th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts this 1-hour virtual EUG meeting on Thursday, September 16 at 10am CT/4pm GMT.
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58:03Watch VideoEmpowering Marketing Operations Improves Marketing Performance
We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.
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