Marketing Automation

  • Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

    Read Article
  • Oracle Eloqua User Group (Virtual) - March 202255:48

    Oracle Eloqua User Group (Virtual) - March 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi

    Watch Video
  • Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.

    Read Article
  • Oracle Eloqua User Group (Virtual) - February 202256:05

    Oracle Eloqua User Group (Virtual) - February 2022

    -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22A (February) New Release Overview by Oracle -Eloqua Data Priority Tips and Tricks by Sojourn

    Watch Video
  • Oracle Eloqua User Group (Virtual) - January 202258:35

    Oracle Eloqua User Group (Virtual) - January 2022

    Watch Video
  • Oracle Eloqua User Group (Virtual) - November 202158:52

    Oracle Eloqua User Group (Virtual) - November 2021

    We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age

    Watch Video
  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

    Read Article
  • The journey towards omnichannel: Update from Oracle Marketing Cloud

    The journey towards omnichannel: Update from Oracle Marketing Cloud

    Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.

    Read Article
  • Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

    Read Article
  • Improve your customer experience and win more with your MAP52:13

    Improve your customer experience and win more with your MAP

    Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs

    Watch Video
  • Oracle Eloqua User Group (Virtual) - September 202155:48

    Oracle Eloqua User Group (Virtual) - September 2021

    We invite you to join us for our 9th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts this 1-hour virtual EUG meeting on Thursday, September 16 at 10am CT/4pm GMT.

    Watch Video
  • Empowering Marketing Operations Improves Marketing Performance58:03

    Empowering Marketing Operations Improves Marketing Performance

    We look at the survey results brought to life in our 2021 MOPS Report - answering the questions of “Why?” and “How?” certain B2B organizations with MOPS outperformed their peers.

    Watch Video
  • Oracle Eloqua User Group (Virtual) - August 202158:57

    Oracle Eloqua User Group (Virtual) - August 2021

    Watch Video
  • How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    How Reuters revved up ROI and funnel optimization by building a Demand Generation engine

    In early 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and connecting all customer data to its CRM and MAP.

    Read Article
  • Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads

    Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads

    Assuming you are using B2B webinars to generate leads and nurture those leads, how can you combine your chosen webinar platform with the customer engagement you’ve been driving via Eloqua?

    Read Article
  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

    Read Article
  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

    Read Article
  • 7 tips for Eloqua users migrating to the new SFDC Integration App

    7 tips for Eloqua users migrating to the new SFDC Integration App

    By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

    Read Article
  • Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Chrome is changing their default policy for referrers to be more restrictive with what information gets shared, and that change impacts tracking for Eloqua users.

    Read Article
  • Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...

    Read Article
  • loading
    Loading More...