Marketing Automation

  • Things Fall Apart: Entropy and Email

    Things Fall Apart: Entropy and Email

    In this blog post by Sojourn's Steve McConnell, he explains the importance of avoiding Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.

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  • Oracle Eloqua User Group (Virtual) November 202342:13

    Oracle Eloqua User Group (Virtual) November 2023

    Sojourn’s Kristin Connell hosts our November Oracle Eloqua User Group with a featured presentation on "Automating Naming Conventions using Eloqua + CRM Integration" by Sojourn's Steve McConnell.

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  • How Citeline automated campaign naming conventions in Eloqua (and improved results)

    How Citeline automated campaign naming conventions in Eloqua (and improved results)

    Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.

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  • Oracle Eloqua User Group (Virtual) September 202354:52

    Oracle Eloqua User Group (Virtual) September 2023

    Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.

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  • Oracle Eloqua User Group (Virtual) July 202353:40

    Oracle Eloqua User Group (Virtual) July 2023

    Sojourn's Kristin Connell hosts our Oracle Eloqua User Group on Thursday, July 20, 11am ET / 4pm GMT. Our agenda includes presentations by Motiva AI for Eloqua and Eloqua's 23C Release Highlights.

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  • Sojourn Marketing Automation Platform Comparison Webinar - July 202343:05

    Sojourn Marketing Automation Platform Comparison Webinar - July 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

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  • Oracle Eloqua User Group (Virtual) May 202359:38

    Oracle Eloqua User Group (Virtual) May 2023

    Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.

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  • How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.

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  • How UCLA Health tackled complex data to send highly personalized emails using Eloqua

    How UCLA Health tackled complex data to send highly personalized emails using Eloqua

    UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.

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  • Oracle Eloqua User Group (Virtual) April 202359:02

    Oracle Eloqua User Group (Virtual) April 2023

    Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.

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  • Sojourn Marketing Automation Platform Comparison Webinar - April 202341:19

    Sojourn Marketing Automation Platform Comparison Webinar - April 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

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  • Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

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  • Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

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  • The 7 biggest benefits of Marketing Automation

    The 7 biggest benefits of Marketing Automation

    What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

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  • Oracle Eloqua User Group (Virtual) March 202355:48

    Oracle Eloqua User Group (Virtual) March 2023

    Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.

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  • 3 ways B2B marketers can improve customer data quality to improve results

    3 ways B2B marketers can improve customer data quality to improve results

    So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

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  • Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas

    Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas

    In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.

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  • Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more

    Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more

    Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.

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  • How B2B Marketers are using Marketing Automation to tackle top challenges in 2023

    How B2B Marketers are using Marketing Automation to tackle top challenges in 2023

    Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).

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