Marketo Engage: Orchestrating customer journeys across Marketing and Sales
Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.
The impact of Adobe’s Marketo Measure on ROI: 6 massive benefits of marketing attribution
Marketo Measure dramatically changed the way marketing got done within the organizations that implemented it, not only improving marketing execution but also enhancing marketing’s credibility.
10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)
By Chuck Leddy As you may have read in our first of two blog posts about Progress’s journey from single-touch to multi-touch attribution, the result of the change was a large improvement in the...
How Progress improved marketing performance with multi-touch attribution (post 1 of 2)
By Chuck Leddy Multi-touch attribution enables marketers to connect (attribute) touchpoints and marketing activities to revenues. Having this MTA capability not only informs better marketing...
Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe
By Chuck Leddy Marketers have traditionally struggled to connect their activities to revenues. As U.S. retail pioneer James Wanamaker (1832-1922) once famously said, “half the money I spend on...