Marketo Engage: Orchestrating customer journeys across Marketing and Sales
Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.
The impact of Adobe’s Bizible on ROI: 6 massive benefits of marketing attribution
By Chuck Leddy Marketing attribution enables marketers to connect their actions to revenues. At the tactical level, it allows them to identify exactly what tactics/activities are delivering the...
10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)
By Chuck Leddy As you may have read in our first of two blog posts about Progress’s journey from single-touch to multi-touch attribution, the result of the change was a large improvement in the...
How Progress improved marketing performance with multi-touch attribution (post 1 of 2)
By Chuck Leddy Multi-touch attribution enables marketers to connect (attribute) touchpoints and marketing activities to revenues. Having this MTA capability not only informs better marketing...
Multi-touch attribution, explained: An interview with Peter Bell, Marketing Director at Adobe
By Chuck Leddy Marketers have traditionally struggled to connect their activities to revenues. As U.S. retail pioneer James Wanamaker (1832-1922) once famously said, “half the money I spend on...