Oracle Eloqua

Oracle Eloqua content created to help B2B marketers learn more about the platform, as well as share customer success stories.

  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

    Read Article
  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

    Read Article
  • 7 tips for Eloqua users migrating to the new SFDC Integration App

    7 tips for Eloqua users migrating to the new SFDC Integration App

    By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

    Read Article
  • Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    Eloqua users! Big changes in Chrome 85 and tracking: A Q&A with Adam Mitrosz

    By Chuck Leddy In its just-launched Chrome 85, Google has made some important privacy changes to how its browser handles “referrers.”  A “referrer” provides information to tools like Eloqua about...

    Read Article
  • Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...

    Read Article
  • Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

    Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

    By Chuck Leddy Synergy is the idea that by combining two or more parts, the results can be larger than the sum of those parts. In other words, 1 + 1 can actually be more than 2. B2B marketers have...

    Read Article
  • How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

    How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

    By Chuck Leddy As a global telecommunications company based in the UK, O2 is in the business of communication. But the company’s marketing team found itself experiencing problems around its data...

    Read Article
  • How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua

    How FIS untangled complexity and drove marketing efficiency for Loyalty Solutions via Eloqua

    By Chuck Leddy Mike Comey is the Head of Adoption Marketing for Loyalty Solutions at FIS, a Fortune 500 fintech company with about 55,000 employees operating in 200 locations throughout the world....

    Read Article
  • How Quest Diagnostics successfully pivoted marketing – and Eloqua – during a crisis

    How Quest Diagnostics successfully pivoted marketing – and Eloqua – during a crisis

    By Chuck Leddy New Jersey-based Quest Diagnostics is a health diagnostics information services company. Quest provides testing services for healthcare, helping doctors make evidence-based...

    Read Article
  • 7 things B2B Marketers should know about Oracle Eloqua’s upcoming release (20B)

    7 things B2B Marketers should know about Oracle Eloqua’s upcoming release (20B)

    By Chuck Leddy Oracle Eloqua has a new release coming in May (20B) that B2B marketers should be preparing for, meaning they should understand its features as well as be ready to optimally use it....

    Read Article
  • Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    Big changes come to Google Chrome and cookies: 7 things Eloqua users need to know

    By Chuck Leddy Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global trends around...

    Read Article
  • How O2 transformed its marketing operations and won a B2B Marketing award (part 1)

    How O2 transformed its marketing operations and won a B2B Marketing award (part 1)

    The O2 story: Identifying opportunities and developing a strategy By Chuck Leddy A leading mobile network operator, O2 competes in both B2B and B2C markets. The UK-based communications and IT...

    Read Article
  • How Naylor drove efficiency and growth with new automated email renewal solution

    How Naylor drove efficiency and growth with new automated email renewal solution

    By Chuck Leddy Naylor Association Solutions, with corporate headquarters in McLean, Virginia, works with trade and professional associations across the nation, including the American Society of...

    Read Article
  • October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

    October Oracle Eloqua insights: Modern Marketing Express, user groups, and cookies

    By Karin Pindle One of the things I enjoy the most about being a consultant is visiting beautiful places and my latest adventures provided plenty of sights to see! October is always a busy month...

    Read Article
  • 5 tips for using an Oracle Eloqua sandbox

    5 tips for using an Oracle Eloqua sandbox

    By Karin Pindle In this post, I’m going to share some insights on Oracle Eloqua sandboxes and offer some tips for users who leverage them. But first, let’s start with a little history… For many...

    Read Article
  • Integrate your Facebook Lead Ads with Eloqua

    Integrate your Facebook Lead Ads with Eloqua

    By Kristin Connell “I love filling out forms!” said no one, ever. And 63% of marketing and sales professionals surveyed named “generating traffic and leads” as their top marketing challenge...

    Read Article
  • Changes to Oracle Eloqua’s Handling of URL’s in Field Merges

    Changes to Oracle Eloqua’s Handling of URL’s in Field Merges

    Last month, Oracle Eloqua announced a potentially significant change to how URL’s are handled within Eloqua field merges as part of an on-going effort to enhance security. Why...

    Read Article
  • Going to Modern Marketing Experience 2017? #MME

    Going to Modern Marketing Experience 2017? #MME

    By Bill McGinnis It’s actually not too late to register If you go, be sure to meet up with our team! You will easily recognize us in our latest MME fashions. Look for the distinctive Sojourn...

    Read Article
  • 4 Steps to Eloqua forms sharing and modern marketing happiness

    4 Steps to Eloqua forms sharing and modern marketing happiness

    By Karin Pindle If you use Eloqua forms, you should be sharing your Eloqua forms across all your campaigns. Why? It’s low maintenance, cleaner, and reporting is easier too. Let me explain why and...

    Read Article
  • 3 Power uses for Eloqua page tags – and introducing, PageBot

    3 Power uses for Eloqua page tags – and introducing, PageBot

    By Sue Wieberg Eloqua page tags allow you to categorize a group of pages on your website to gain more valuable tracking, segmentation, and reporting. Many times, this is an overlooked and...

    Read Article
  • loading
    Loading More...