Oracle Eloqua

By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

By Chuck Leddy In its just-launched Chrome 85, Google has made some important privacy changes to how its browser handles “referrers.”  A “referrer” provides information to tools like Eloqua about...

By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...

By Chuck Leddy Synergy is the idea that by combining two or more parts, the results can be larger than the sum of those parts. In other words, 1 + 1 can actually be more than 2. B2B marketers have...

By Chuck Leddy As a global telecommunications company based in the UK, O2 is in the business of communication. But the company’s marketing team found itself experiencing problems around its data...

By Chuck Leddy Mike Comey is the Head of Adoption Marketing for Loyalty Solutions at FIS, a Fortune 500 fintech company with about 55,000 employees operating in 200 locations throughout the world....

By Chuck Leddy New Jersey-based Quest Diagnostics is a health diagnostics information services company. Quest provides testing services for healthcare, helping doctors make evidence-based...

By Chuck Leddy Oracle Eloqua has a new release coming in May (20B) that B2B marketers should be preparing for, meaning they should understand its features as well as be ready to optimally use it....

By Chuck Leddy Google Chrome 80 is making big changes to cookies that will impact marketers everywhere, including Eloqua users. The changes are consistent with emerging, global trends around...

The O2 story: Identifying opportunities and developing a strategy By Chuck Leddy A leading mobile network operator, O2 competes in both B2B and B2C markets. The UK-based communications and IT...

By Chuck Leddy Naylor Association Solutions, with corporate headquarters in McLean, Virginia, works with trade and professional associations across the nation, including the American Society of...

By Karin Pindle One of the things I enjoy the most about being a consultant is visiting beautiful places and my latest adventures provided plenty of sights to see! October is always a busy month...

In this post, I’m going to share some insights on Oracle Eloqua sandboxes and offer some tips for users who leverage them. But first, let’s start with a little history…

By Kristin Connell “I love filling out forms!” said no one, ever. And 63% of marketing and sales professionals surveyed named “generating traffic and leads” as their top marketing challenge...

Last month, Oracle Eloqua announced a potentially significant change to how URL’s are handled within Eloqua field merges as part of an on-going effort to enhance security. Why...

By Bill McGinnis It’s actually not too late to register If you go, be sure to meet up with our team! You will easily recognize us in our latest MME fashions. Look for the distinctive Sojourn...

By Karin Pindle If you use Eloqua forms, you should be sharing your Eloqua forms across all your campaigns. Why? It’s low maintenance, cleaner, and reporting is easier too. Let me explain why and...

By Sue Wieberg Eloqua page tags allow you to categorize a group of pages on your website to gain more valuable tracking, segmentation, and reporting. Many times, this is an overlooked and...