Oracle Eloqua

Oracle Eloqua content created to help B2B marketers learn more about the platform, as well as share customer success stories.

  • Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

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  • Oracle Eloqua User Group (Virtual) - August 202258:58

    Oracle Eloqua User Group (Virtual) - August 2022

    Our 8th Virtual Eloqua User Group meeting of 2022, by Sojourn Solutions and Oracle Eloqua, covers Eloqua 22C New Release Highlights; Eloqua Closed Loop Reporting (CLR) Overview & Tips; and Q&A.

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  • Eloqua’s Contact Washing Machine App: What Marketers need to know

    Eloqua’s Contact Washing Machine App: What Marketers need to know

    During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.

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  • Oracle Eloqua User Group (Virtual) - June 202259:06

    Oracle Eloqua User Group (Virtual) - June 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M

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  • Oracle Eloqua User Group (Virtual) - May 202259:19

    Oracle Eloqua User Group (Virtual) - May 2022

    Topics covered in our Eloqua user group meeting: -Relevant reminders to keep you in the Eloqua know -Eloqua 22B New Release Highlights -Cleanup Your Eloqua Contact Database

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  • Oracle Eloqua User Group (Virtual) - April 202257:47

    Oracle Eloqua User Group (Virtual) - April 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St

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  • Oracle Eloqua User Group (Virtual) - March 202255:48

    Oracle Eloqua User Group (Virtual) - March 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi

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  • Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson

    Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson

    Data comes into Oracle Eloqua via various sources, fueling campaigns and more, but not all sources of data are of equal quality. This post dives into Data Import Priority management in Oracle Eloqua.

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  • Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements

    Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements

    At a recent Oracle Eloqua User Group meeting hosted by Sojourn's Karin Pindle, Oracle Principal Product Manager Scott Lang walked through the highlights of the Eloqua 22A release from February.

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  • Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.

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  • Oracle Eloqua User Group (Virtual) - February 202256:05

    Oracle Eloqua User Group (Virtual) - February 2022

    -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22A (February) New Release Overview by Oracle -Eloqua Data Priority Tips and Tricks by Sojourn

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  • Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

    Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

    Many Eloqua updates are coming with their 22A release starting in February (2022), especially as it relates to Google’s Chrome 85 browser.

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  • Oracle Eloqua User Group (Virtual) - January 202258:35

    Oracle Eloqua User Group (Virtual) - January 2022

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  • Oracle Eloqua User Group (Virtual) - December 202156:39

    Oracle Eloqua User Group (Virtual) - December 2021

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  • Oracle Eloqua User Group (Virtual) - November 202158:52

    Oracle Eloqua User Group (Virtual) - November 2021

    We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • The journey towards omnichannel: Update from Oracle Marketing Cloud

    The journey towards omnichannel: Update from Oracle Marketing Cloud

    Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.

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  • Oracle Eloqua User Group (Virtual) - October 202155:55

    Oracle Eloqua User Group (Virtual) - October 2021

    We invite you to join us for our 10th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts the one hour virtual EUG meeting on Thursday, October 21 at 10am CT / 4pm GMT. Our

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  • How the San Antonio Spurs and Eloqua created a championship fan experience

    How the San Antonio Spurs and Eloqua created a championship fan experience

    The Spurs used their Oracle Eloqua platform, along with some MAP-integration tools, to drive omnichannel fan engagement and a superior fan experience that has saved the team time and money.

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  • Improve your customer experience and win more with your MAP52:13

    Improve your customer experience and win more with your MAP

    Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs

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