Oracle Eloqua
Oracle Eloqua content created to help B2B marketers learn more about the platform, as well as share customer success stories.
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Read ArticleGetac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.
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58:58Watch VideoOracle Eloqua User Group (Virtual) - August 2022
Our 8th Virtual Eloqua User Group meeting of 2022, by Sojourn Solutions and Oracle Eloqua, covers Eloqua 22C New Release Highlights; Eloqua Closed Loop Reporting (CLR) Overview & Tips; and Q&A.
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Read ArticleEloqua’s Contact Washing Machine App: What Marketers need to know
During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.
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59:06Watch VideoOracle Eloqua User Group (Virtual) - June 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M
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59:19Watch VideoOracle Eloqua User Group (Virtual) - May 2022
Topics covered in our Eloqua user group meeting: -Relevant reminders to keep you in the Eloqua know -Eloqua 22B New Release Highlights -Cleanup Your Eloqua Contact Database
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57:47Watch VideoOracle Eloqua User Group (Virtual) - April 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St
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55:48Watch VideoOracle Eloqua User Group (Virtual) - March 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi
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Read ArticleData Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson
Data comes into Oracle Eloqua via various sources, fueling campaigns and more, but not all sources of data are of equal quality. This post dives into Data Import Priority management in Oracle Eloqua.
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Read ArticleEloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements
At a recent Oracle Eloqua User Group meeting hosted by Sojourn's Karin Pindle, Oracle Principal Product Manager Scott Lang walked through the highlights of the Eloqua 22A release from February.
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Read ArticleMeasuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions
Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.
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56:05Watch VideoOracle Eloqua User Group (Virtual) - February 2022
-Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22A (February) New Release Overview by Oracle -Eloqua Data Priority Tips and Tricks by Sojourn
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Read ArticleCookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know
Many Eloqua updates are coming with their 22A release starting in February (2022), especially as it relates to Google’s Chrome 85 browser.
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58:35Watch VideoOracle Eloqua User Group (Virtual) - January 2022
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56:39Watch VideoOracle Eloqua User Group (Virtual) - December 2021
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58:52Watch VideoOracle Eloqua User Group (Virtual) - November 2021
We invite you to join us for our 11th Eloqua User Group (EUG) meeting of 2021. Our very own Karin "KP" Pindle hosts the one hour virtual EUG meeting on Thursday, November 18 at 10am CT / 4pm GMT. Age
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Read ArticleEvaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
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Read ArticleThe journey towards omnichannel: Update from Oracle Marketing Cloud
Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.
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55:55Watch VideoOracle Eloqua User Group (Virtual) - October 2021
We invite you to join us for our 10th Eloqua User Group (aka EUG) meeting of 2021. Sojourn's Karin Pindle (KP) hosts the one hour virtual EUG meeting on Thursday, October 21 at 10am CT / 4pm GMT. Our
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Read ArticleHow the San Antonio Spurs and Eloqua created a championship fan experience
The Spurs used their Oracle Eloqua platform, along with some MAP-integration tools, to drive omnichannel fan engagement and a superior fan experience that has saved the team time and money.
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52:13Watch VideoImprove your customer experience and win more with your MAP
Our webinar today includes guests from San Antonio Spurs & Entertainment and Oracle Marketing, and is - as almost always - hosted by our Karin "KP" Pindle. You'll learn - • How the San Antonio Spurs
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