Marketing Technology

UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.

Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.

Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.

Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.

The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.

By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...

By Chuck Leddy Marketing has been driven by emerging technologies for decades. Twenty years ago, it was the Internet, which opened up new online channels that enabled marketers to better identify,...

The Customer. As Modern Marketers, we know that’s the correct answer; however, for every organization with a customer-first strategy, there are others confused as to the correct answer. It’s...

This week, Collette Keith (direct mail automation Guru) of PFL.com is our “guest blogger”. If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a...