Marketing Technology
-
Read ArticleImportant Update: How Yahoo!’s Feedback Loop Changes Affect Your Oracle Eloqua Experience
Sojourn Marketing Automation Consultant Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corporation North America uses Oracle Eloqua.
-
Read ArticleMartech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
Chuck Leddy and Sojourn Solutions breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and more specifically, martech.
-
Read ArticleA StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.
-
Read ArticleNavigating the martech maze: A guide for CMOs in the digital landscape
This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.
-
Read ArticleMaximizing ROI: The Top Benefits of Conducting a Martech Stack Audit
In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
-
58:16Watch VideoSojourn Marketing Automation Platform Comparison Webinar - October/November 2023
Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
-
54:52Watch VideoOracle Eloqua User Group (Virtual) September 2023
Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.
-
53:40Watch VideoOracle Eloqua User Group (Virtual) July 2023
Sojourn's Kristin Connell hosts our Oracle Eloqua User Group on Thursday, July 20, 11am ET / 4pm GMT. Our agenda includes presentations by Motiva AI for Eloqua and Eloqua's 23C Release Highlights.
-
43:05Watch VideoSojourn Marketing Automation Platform Comparison Webinar - July 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
-
Read ArticleHow UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
-
Read ArticleHow UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
-
59:02Watch VideoOracle Eloqua User Group (Virtual) April 2023
Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.
-
41:19Watch VideoSojourn Marketing Automation Platform Comparison Webinar - April 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
-
Read ArticleFinding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
-
Read ArticleFinding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
-
Read Article5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
-
57:47Watch VideoOracle Eloqua User Group (Virtual) - April 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St
-
Read ArticleEasy tools and tips to decrease web page load times and visitor bounces
Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.
-
Read ArticleHow to build a B2B social media strategy: 10 tips from Oktopost
In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.
-
Read ArticleHow to develop a Video Marketing strategy: 9 steps to success
Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.
-
Loading More...
