Marketing Technology

Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

By Chuck Leddy Google search has long been an important focus for B2B marketing, as brands seek to be “found” by more customers either by investing in paid search (via Google Ads/keywords) and/or...
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How AI-powered chatbots can help scale 24/7 customer engagement

By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...
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How conversational martech drives stronger customer engagement

By Chuck Leddy Marketing has been driven by emerging technologies for decades. Twenty years ago, it was the Internet, which opened up new online channels that enabled marketers to better identify,...
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Which came first, the customer or the martech?

The Customer. As Modern Marketers, we know that’s the correct answer; however, for every organization with a customer-first strategy, there are others confused as to the correct answer. It’s...
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Why direct mail automation is a must-have tool for digital marketers

This week, Collette Keith (direct mail automation Guru) of PFL.com is our “guest blogger”. If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a...
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Marketing Technology

Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

By Chuck Leddy Google search has long been an important focus for B2B marketing, as brands seek to be “found” by more customers either by investing in paid search (via Google Ads/keywords) and/or...

How AI-powered chatbots can help scale 24/7 customer engagement

By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...

How conversational martech drives stronger customer engagement

By Chuck Leddy Marketing has been driven by emerging technologies for decades. Twenty years ago, it was the Internet, which opened up new online channels that enabled marketers to better identify,...

Which came first, the customer or the martech?

The Customer. As Modern Marketers, we know that’s the correct answer; however, for every organization with a customer-first strategy, there are others confused as to the correct answer. It’s...

Why direct mail automation is a must-have tool for digital marketers

This week, Collette Keith (direct mail automation Guru) of PFL.com is our “guest blogger”. If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a...