Marketing Technology

  • Easy tools and tips to decrease web page load times and visitor bounces

    Easy tools and tips to decrease web page load times and visitor bounces

    Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

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  • How to build a B2B social media strategy: 10 tips from Oktopost

    How to build a B2B social media strategy: 10 tips from Oktopost

    In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.

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  • How to develop a Video Marketing strategy: 9 steps to success

    How to develop a Video Marketing strategy: 9 steps to success

    Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.

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  • How AI-powered chatbots can help scale 24/7 customer engagement

    How AI-powered chatbots can help scale 24/7 customer engagement

    By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...

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  • How conversational martech drives stronger customer engagement

    How conversational martech drives stronger customer engagement

    By Chuck Leddy Marketing has been driven by emerging technologies for decades. Twenty years ago, it was the Internet, which opened up new online channels that enabled marketers to better identify,...

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  • Which came first, the customer or the martech?

    Which came first, the customer or the martech?

    The Customer. As Modern Marketers, we know that’s the correct answer; however, for every organization with a customer-first strategy, there are others confused as to the correct answer. It’s...

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  • Why direct mail automation is a must-have tool for digital marketers

    Why direct mail automation is a must-have tool for digital marketers

    This week, Collette Keith (direct mail automation Guru) of PFL.com is our “guest blogger”. If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a...

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