Marketing Technology

  • Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    By Chuck Leddy Google search has long been an important focus for B2B marketing, as brands seek to be “found” by more customers either by investing in paid search (via Google Ads/keywords) and/or...

    Read Article
  • How AI-powered chatbots can help scale 24/7 customer engagement

    How AI-powered chatbots can help scale 24/7 customer engagement

    By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...

    Read Article
  • How conversational martech drives stronger customer engagement

    How conversational martech drives stronger customer engagement

    By Chuck Leddy Marketing has been driven by emerging technologies for decades. Twenty years ago, it was the Internet, which opened up new online channels that enabled marketers to better identify,...

    Read Article
  • Which came first, the customer or the martech?

    Which came first, the customer or the martech?

    The Customer. As Modern Marketers, we know that’s the correct answer; however, for every organization with a customer-first strategy, there are others confused as to the correct answer. It’s...

    Read Article
  • Why direct mail automation is a must-have tool for digital marketers

    Why direct mail automation is a must-have tool for digital marketers

    This week, Collette Keith (direct mail automation Guru) of PFL.com is our “guest blogger”. If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a...

    Read Article
  • loading
    Loading More...