How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
Oracle Eloqua User Group (Virtual) April 2023
Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.
Sojourn Marketing Automation Platform Comparison Webinar - April 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
Oracle Eloqua User Group (Virtual) - April 2022
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St
Easy tools and tips to decrease web page load times and visitor bounces
Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.
How to build a B2B social media strategy: 10 tips from Oktopost
In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.
How to develop a Video Marketing strategy: 9 steps to success
Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.
Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales
The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.
Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
How MOPS proves/improves Marketing performance: 4 essential webinar takeaways
In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.
How AI-powered chatbots can help scale 24/7 customer engagement
By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...
How conversational martech drives stronger customer engagement
By Chuck Leddy Marketing has been driven by emerging technologies for decades. Twenty years ago, it was the Internet, which opened up new online channels that enabled marketers to better identify,...
Which came first, the customer or the martech?
The Customer. As Modern Marketers, we know that’s the correct answer; however, for every organization with a customer-first strategy, there are others confused as to the correct answer. It’s...
Why direct mail automation is a must-have tool for digital marketers
This week, Collette Keith (direct mail automation Guru) of PFL.com is our “guest blogger”. If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a...