Marketing Technology

  • A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

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  • Navigating the martech maze: A guide for CMOs in the digital landscape

    Navigating the martech maze: A guide for CMOs in the digital landscape

    This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

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  • Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

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  • Sojourn Marketing Automation Platform Comparison Webinar - October/November 202358:16

    Sojourn Marketing Automation Platform Comparison Webinar - October/November 2023

    Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

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  • Oracle Eloqua User Group (Virtual) September 202354:52

    Oracle Eloqua User Group (Virtual) September 2023

    Sojourn’s Kristin Connell hosts our September Oracle Eloqua User Group meeting with the feature topic "How to Handle Error Monitoring for Eloqua/SFDC Integration App" by Sojourn’s Danielle Brooks.

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  • Oracle Eloqua User Group (Virtual) July 202353:40

    Oracle Eloqua User Group (Virtual) July 2023

    Sojourn's Kristin Connell hosts our Oracle Eloqua User Group on Thursday, July 20, 11am ET / 4pm GMT. Our agenda includes presentations by Motiva AI for Eloqua and Eloqua's 23C Release Highlights.

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  • Sojourn Marketing Automation Platform Comparison Webinar - July 202343:05

    Sojourn Marketing Automation Platform Comparison Webinar - July 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

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  • How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data

    UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.

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  • How UCLA Health tackled complex data to send highly personalized emails using Eloqua

    How UCLA Health tackled complex data to send highly personalized emails using Eloqua

    UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.

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  • Oracle Eloqua User Group (Virtual) April 202359:02

    Oracle Eloqua User Group (Virtual) April 2023

    Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.

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  • Sojourn Marketing Automation Platform Comparison Webinar - April 202341:19

    Sojourn Marketing Automation Platform Comparison Webinar - April 2023

    In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.

    Watch Video
  • Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

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  • Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

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  • 5 tips on using ChatGPT to create B2B marketing campaign content

    5 tips on using ChatGPT to create B2B marketing campaign content

    The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.

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  • Oracle Eloqua User Group (Virtual) - April 202257:47

    Oracle Eloqua User Group (Virtual) - April 2022

    Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St

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  • Easy tools and tips to decrease web page load times and visitor bounces

    Easy tools and tips to decrease web page load times and visitor bounces

    Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

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  • How to build a B2B social media strategy: 10 tips from Oktopost

    How to build a B2B social media strategy: 10 tips from Oktopost

    In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.

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  • How to develop a Video Marketing strategy: 9 steps to success

    How to develop a Video Marketing strategy: 9 steps to success

    Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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