Blog Posts

Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.

The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.

The Spurs used their Oracle Eloqua platform, along with some MAP-integration tools, to drive omnichannel fan engagement and a superior fan experience that has saved the team time and money.

Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

What does the future hold for MOPS and MOPS professionals? We asked Sojourners Carmen Gardiner and Claire Robinson to gaze into their crystal balls and offer advice for adapting to the future of MOPS.

Continuous upskilling seems to be the present and future for MOPS professionals, as new technologies and new marketing approaches continue to emerge.

There is no more important metric in a marketing organization than return on investment (ROI).

In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.

The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset to keep pace. Moreover, they must enable collaboration and change.

The stakes are high when it comes to onboarding new hires: “in terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues. People are an essential component for MOPS success.

If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.

Account-based marketing (ABM) focuses marketing and sales resources (budget, people, data, technology, etc.) around a predefined set of target accounts.

On June 7, 2021, Apple dropped a bombshell on the road to a cookie-less future. It announced a series of new privacy-preserving features that will impact email marketing.

Marketing Operations isn't about marketing technology alone, but about deploying marketing technology in ways that drive strategic goals, efficiency, ROI, and business growth.

Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.