Blog Posts
Our blog is your source for information, ideas, and inspiration you can use in your marketing organization. Our main focus is empowering your marketing operations performance - sales and marketing alignment, data readiness, team enablement, process management, marketing technology, and marketing ROI.
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Read ArticleBuilding a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)
The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset to keep pace. Moreover, they must enable collaboration and change.
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Read ArticleBuilding a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)
The stakes are high when it comes to onboarding new hires: “in terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.
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Read ArticleBuilding a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)
Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues. People are an essential component for MOPS success.
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Read ArticleCookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy
If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.
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Read ArticleHow data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions
Account-based marketing (ABM) focuses marketing and sales resources (budget, people, data, technology, etc.) around a predefined set of target accounts.
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Read ArticleCookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)
On June 7, 2021, Apple dropped a bombshell on the road to a cookie-less future. It announced a series of new privacy-preserving features that will impact email marketing.
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Read Article2021 Marketing Operations Report: How MOPS optimizes martech
Marketing Operations isn't about marketing technology alone, but about deploying marketing technology in ways that drive strategic goals, efficiency, ROI, and business growth.
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Read Article2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility
Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.
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Read Article2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI
As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.
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Read Article2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels
Effectiveness at lead management, our 2021 MOPS Report makes clear, is directly related to having superior capabilities in lead/funnel optimization including data and actionable intelligence.
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Read Article2021 Marketing Operations Report: How MOPS helps organizations navigate change
This post, part of a multi-post series that digs into the details of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any organization by enabling agility when it comes to
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Read Article6 massive takeaways from our 2021 Marketing Operations Report
Here are the six biggest takeaways from our new 2021 Marketing Operations Report, with commentary on each takeaway from our managing partners Rebecca Le Grange and Dan Vawter.
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Read ArticleCookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know
Salesforce Pardot launched a first-party tracking service in its Spring ‘21 release as part of an ongoing effort to become more privacy friendly and anticipate the changes happening in this area.
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Read ArticleCookies are crumbling: 4 alternatives to third-party cookies
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Read ArticleCookies are crumbling: How Apple’s changes to iOS 14 impact B2B marketers
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Read ArticleRetargeting 101 + how to retarget Eloqua Contacts on social channels
In layman’s terms, retargeting enables you to follow the digital breadcrumbs your prospects/customers leave behind and use them to keep the interaction(s) going.
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Read ArticleNo-code martech empowers B2B marketers: The what, why and how
Instead of relying upon and waiting for coders/developers to build websites, landing pages, apps, and chatbots, marketers can cut out the middle person and “just do it” themselves.
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Read ArticleHow Scott Brinker, who literally maps the martech landscape, sees the present and future of marketing
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Read Article5 tips to streamline marketing automation efforts in Salesforce Pardot
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Read ArticleHow Salesforce Pardot and Einstein power B2B Marketing with AI
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