Blog Posts
Our goal is to educate and inspire our audiences to help prove - and improve - the value of marketing within their organizations.
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Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers
Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).
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Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
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Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
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The 7 biggest benefits of Marketing Automation
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
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3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
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Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.
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5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
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State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.
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State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.
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Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
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How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).
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Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond
Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.
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Making the best of an economic downturn: 9 recommendations for B2B Marketers
We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.
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7 change management best practices from Adobe Workfront's Leigh Burger
Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.
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Successful (live) event marketing: 4 best practices from event guru Doug Binder
Doug Binder, author of the recent book Gather: The Business of Coming Together, has been an organizer of B2B events for over three decades and knows as much about organizing great events as anyone.
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8 big B2B Marketing trends for 2023
What’s in store for B2B marketing in 2023? After doing some thinking on my own and also reading a few hours of “marketing trends for 2023” stories, I’ve come up with a few ideas...
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Highlights from Salesforce’s new “State of the Connected Customer" report
Salesforce’s latest State of the Connected Customer Report offers important insights from nearly 17,000 B2C and B2B buyers on the evolving customer engagement landscape marketers face right now.
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Why Marketing Ops demands a “learning mindset” and how to develop one
Marketing ops pros need to be learners who can adapt with the business climate, as well as the ever-accelerating pace of technological change.They need to take a scientific and data-informed approach.
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Oracle Eloqua's 22D Release: What Eloqua users need to know
With its 22D release, Oracle Eloqua is adding a number of enhancements to help marketers work smarter through better data analytics, reporting, integrations with other tools/platforms, and much more.
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How Salesforce’s Tableau transforms data into better decision-making
While Tableau is typically described as a BI dashboard, it might better be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.
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