Blog Posts

Our goal is to educate and inspire our audiences to help empower their marketing operations and ultimately to prove - and improve - the value of marketing within their organizations. We create content primarily focused in and around: Marketing & Sales Alignment, Data Management & Insight, People, Operational Process, Martech, and Results Measurement.

  • How Salesforce's Marketing Cloud Genie helps build great CXs with real-time data

    How Salesforce's Marketing Cloud Genie helps build great CXs with real-time data

    At Dreamforce 2022, Salesforce Marketing Cloud announced the launch of Salesforce Genie, with partnerships that will help leverage real-time data to personalize customer engagement across channels.

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  • Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)

    Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.

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  • 6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

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  • What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    “Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

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  • Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

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  • Eloqua’s Contact Washing Machine App: What Marketers need to know

    Eloqua’s Contact Washing Machine App: What Marketers need to know

    During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.

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  • How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)

    Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage all marketing projects. That's where holistic project management comes into play.

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  • O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)

    UK telecommunications company O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team to free up valuable time to do more.

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  • 7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    7 tips for Marketing Operations to improve Operational Process (post 3 of 5)

    What actionable steps can Marketing Operations take to emulate the success of high-performing orgs? In this post, we discuss seven items areas around Operational Process that can lead to improvement.

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  • How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    How Marketing Operations can grow Operational Process maturity (post 2 of 5)

    At its most basic level, process maturity means getting smarter about the day-to-day elements of all of your operational processes. In this post, we explore how you can grow your process maturity.

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  • How effective Operational Process drives Marketing Operations success (post 1 of 5)

    How effective Operational Process drives Marketing Operations success (post 1 of 5)

    Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on: lead to revenue management, data and insights, and measuring results.

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  • Driving ABM success: How to leverage quality data to define and engage your target accounts

    Driving ABM success: How to leverage quality data to define and engage your target accounts

    Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

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  • Digital-first customer experience in Financial Services: 5 tips for success

    Digital-first customer experience in Financial Services: 5 tips for success

    Today’s financial services industry has a great opportunity to be more responsive to the evolving needs of their B2B and B2C customers, despite the challenges.

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  • How we empower our people at Sojourn to drive client and team success

    How we empower our people at Sojourn to drive client and team success

    At Sojourn, we seek to be intentional about how we continue to grow and how we empower our people to drive the success of our clients and themselves.

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  • Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.

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  • B2B Marketers don’t feel ready for the future of marketing: Here’s what to do

    B2B Marketers don’t feel ready for the future of marketing: Here’s what to do

    The new 2022 State of B2B Marketing Training Report, which surveyed 600 B2B marketers about their readiness for the future, says only 19% of them feel very prepared for their futures in marketing.

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  • Where we’re going and how we’ll get there: The core values driving Sojourn

    Where we’re going and how we’ll get there: The core values driving Sojourn

    Working with people who share and practice the same values, who use those values to guide how they behave daily, enables Sojourn to move as one towards the success of our clients and our people.

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  • Why Sojourn’s mission, vision, and values matter for our people and our clients

    Why Sojourn’s mission, vision, and values matter for our people and our clients

    As a result, all of us better understand why we do what we do and how we're going to collectively deliver value for our clients and for our employees over the next five years.

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  • Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

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  • Easy tools and tips to decrease web page load times and visitor bounces

    Easy tools and tips to decrease web page load times and visitor bounces

    Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

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