Blog Posts

Our blog is your source for information, ideas, and inspiration you can use in your marketing organization. Our main focus is empowering your marketing operations performance - sales and marketing alignment, data readiness, team enablement, process management, marketing technology, and marketing ROI.

  • How Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh

    How Customer Success fits into the Customer Journey and aligns with Marketing: A Q&A with Adobe’s Heather Foeh

    Customer Success facilitates the post-sale customer experience by building strong, sustaining relationships based on trust.

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  • How to develop a Video Marketing strategy: 9 steps to success

    How to develop a Video Marketing strategy: 9 steps to success

    Businesses are increasingly using video in every part of the customer journey to engage audiences - from building awareness, to product demonstrations, to customer testimonials, and more.

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  • Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    Salesforce’s CDP, Interaction Studio and Marketing Cloud: Leveraging data to drive marketing relevance and sales

    The Salesforce “framework” (CDP + SFMC) is still developing to its full potential, so we asked Paul Williams, Marketing Cloud Lead, to help us understand how it can benefit marketers like you.

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • The journey towards omnichannel: Update from Oracle Marketing Cloud

    The journey towards omnichannel: Update from Oracle Marketing Cloud

    Oracle Marketing Cloud is extending Eloqua's campaign canvas to make it easier for marketers to reach the right customer via the right channel and ensure customers have connected experiences.

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  • How the San Antonio Spurs and Eloqua created a championship fan experience

    How the San Antonio Spurs and Eloqua created a championship fan experience

    The Spurs used their Oracle Eloqua platform, along with some MAP-integration tools, to drive omnichannel fan engagement and a superior fan experience that has saved the team time and money.

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  • Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future

    Martin Kihn, Senior Vice President - Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world, and offers 5 tips for how marketers can thrive in it.

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  • Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

    Building a successful MOPS team: Preparing for the future of MOPS (post 5 of 5)

    What does the future hold for MOPS and MOPS professionals? We asked Sojourners Carmen Gardiner and Claire Robinson to gaze into their crystal balls and offer advice for adapting to the future of MOPS.

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  • Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

    Building a successful MOPS team: Developing your MOPS talent (post 4 of 5)

    Continuous upskilling seems to be the present and future for MOPS professionals, as new technologies and new marketing approaches continue to emerge.

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  • Why measuring marketing ROI is like flying a 747

    Why measuring marketing ROI is like flying a 747

    There is no more important metric in a marketing organization than return on investment (ROI).

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  • How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    How MOPS proves/improves Marketing performance: 4 essential webinar takeaways

    In our recent global webinar, the underlying message throughout the conversations was clear - more than ever, MOPS is a game-changer for enterprise B2B organizations.

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  • Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    Building a successful MOPS team: How to effectively manage MOPS talent (post 3 of 5)

    The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset to keep pace. Moreover, they must enable collaboration and change.

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  • Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    Building a successful MOPS team: 10 steps to onboarding MOPS talent (post 2 of 5)

    The stakes are high when it comes to onboarding new hires: “in terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

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  • Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

    Building a successful MOPS team: When and how to hire MOPS talent (post 1 of 5)

    Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues. People are an essential component for MOPS success.

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  • Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

    Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy

    If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.

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  • How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions

    How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions

    Account-based marketing (ABM) focuses marketing and sales resources (budget, people, data, technology, etc.) around a predefined set of target accounts.

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  • Cookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)

    Cookies are crumbling: How Apple's new email privacy features will impact B2B Marketing (and what to do now)

    On June 7, 2021, Apple dropped a bombshell on the road to a cookie-less future. It announced a series of new privacy-preserving features that will impact email marketing.

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  • 2021 Marketing Operations Report: How MOPS optimizes martech

    2021 Marketing Operations Report: How MOPS optimizes martech

    Marketing Operations isn't about marketing technology alone, but about deploying marketing technology in ways that drive strategic goals, efficiency, ROI, and business growth.

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  • 2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

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  • 2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.

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