Blog Posts
Our goal is to educate and inspire our audiences to help prove - and improve - the value of marketing within their organizations.
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How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was successfully completed in 6 months - with an 88% savings in license costs - with help from partner Sojourn Solutions.
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MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team
Atanas Vasilev and the Progress MOPs team have partnered with Sojourn Solutions for over a decade to drive the continuous improvement of their marketing operations. Hear more from Atanas on it now...
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Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
Chuck Leddy and Sojourn Solutions breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and more specifically, martech.
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Things Fall Apart: Entropy and Email
In this blog post by Sojourn's Steve McConnell, he explains the importance of avoiding Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.
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A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.
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How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.
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Navigating the martech maze: A guide for CMOs in the digital landscape
This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.
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Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit
In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
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How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.
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Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers
Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).
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Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
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Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
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The 7 biggest benefits of Marketing Automation
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
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3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
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Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.
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5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
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State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.
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State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.
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Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
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How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).
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