The Sojourn Blog

  • 2021 Marketing Operations Report: How MOPS optimizes martech

    2021 Marketing Operations Report: How MOPS optimizes martech

    Marketing Operations isn't about marketing technology alone, but about deploying marketing technology in ways that drive strategic goals, efficiency, ROI, and business growth.

    Read Article
  • 2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility

    Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

    Read Article
  • 2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI

    As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.

    Read Article
  • 2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels

    2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels

    Effectiveness at lead management, our 2021 MOPS Report makes clear, is directly related to having superior capabilities in lead/funnel optimization including data and actionable intelligence.

    Read Article
  • 2021 Marketing Operations Report: How MOPS helps organizations navigate change

    2021 Marketing Operations Report: How MOPS helps organizations navigate change

    This post, part of a multi-post series that digs into the details of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any organization by enabling agility when it comes to

    Read Article
  • 6 massive takeaways from our 2021 Marketing Operations Report

    6 massive takeaways from our 2021 Marketing Operations Report

    Here are the six biggest takeaways from our new 2021 Marketing Operations Report, with commentary on each takeaway from our managing partners Rebecca Le Grange and Dan Vawter.

    Read Article
  • Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know

    Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know

    Salesforce Pardot launched a first-party tracking service in its Spring ‘21 release as part of an ongoing effort to become more privacy friendly and anticipate the changes happening in this area.

    Read Article
  • Cookies are crumbling: 4 alternatives to third-party cookies

    Cookies are crumbling: 4 alternatives to third-party cookies

    Read Article
  • Cookies are crumbling: How Apple’s changes to iOS 14 impact B2B marketers

    Cookies are crumbling: How Apple’s changes to iOS 14 impact B2B marketers

    Read Article
  • Retargeting 101 + how to retarget Eloqua Contacts on social channels

    Retargeting 101 + how to retarget Eloqua Contacts on social channels

    In layman’s terms, retargeting enables you to follow the digital breadcrumbs your prospects/customers leave behind and use them to keep the interaction(s) going.

    Read Article
  • No-code martech empowers B2B marketers: The what, why and how

    No-code martech empowers B2B marketers: The what, why and how

    Instead of relying upon and waiting for coders/developers to build websites, landing pages, apps, and chatbots, marketers can cut out the middle person and “just do it” themselves.

    Read Article
  • How Scott Brinker, who literally maps the martech landscape, sees the present and future of marketing

    How Scott Brinker, who literally maps the martech landscape, sees the present and future of marketing

    Read Article
  • 5 tips to streamline marketing automation efforts in Salesforce Pardot

    5 tips to streamline marketing automation efforts in Salesforce Pardot

    Read Article
  • How Salesforce Pardot and Einstein power B2B Marketing with AI

    How Salesforce Pardot and Einstein power B2B Marketing with AI

    Read Article
  • Customer fatigue analysis in Eloqua: What is it, and how to use for your B2B Marketing

    Customer fatigue analysis in Eloqua: What is it, and how to use for your B2B Marketing

    Read Article
  • Who is your customer now? Salesforce VP and Author Karen Mangia on meeting the evolving needs of customers

    Who is your customer now? Salesforce VP and Author Karen Mangia on meeting the evolving needs of customers

    Read Article
  • Oracle Content Management rolls out enhanced integration with Eloqua

    Oracle Content Management rolls out enhanced integration with Eloqua

    Read Article
  • What is NPS (Net Promoter Score) and how can it help your B2B marketing?

    What is NPS (Net Promoter Score) and how can it help your B2B marketing?

    Read Article
  • 5 fundamentals of responsible B2B Marketing (and why they’ve never been more important)

    5 fundamentals of responsible B2B Marketing (and why they’ve never been more important)

    B2B marketers can expect new data privacy regulations and new pro-consumer, pro-privacy changes to keep on coming.

    Read Article
  • Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads

    Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads

    By Chuck Leddy Due to COVID-19, 2020 was the year of the B2B webinar, with nearly all marketing budget outlays originally allocated to live events suddenly having to shift to online/virtual...

    Read Article
  • loading
    Loading More...