Blog Posts

Our goal is to educate and inspire our audiences to help prove - and improve - the value of marketing within their organizations.

  • Things Fall Apart: Entropy and Email

    Things Fall Apart: Entropy and Email

    In this blog post by Sojourn's Steve McConnell, he explains the importance of avoiding Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.

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  • A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance

    In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

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  • How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

    How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)

    Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.

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  • Navigating the martech maze: A guide for CMOs in the digital landscape

    Navigating the martech maze: A guide for CMOs in the digital landscape

    This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

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  • Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    Maximizing ROI: The Top Benefits of Conducting a Martech Stack Audit

    In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

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  • How Citeline automated campaign naming conventions in Eloqua (and improved results)

    How Citeline automated campaign naming conventions in Eloqua (and improved results)

    Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.

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  • Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers

    Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

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  • Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)

    Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

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  • Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)

    Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

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  • The 7 biggest benefits of Marketing Automation

    The 7 biggest benefits of Marketing Automation

    What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

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  • 3 ways B2B marketers can improve customer data quality to improve results

    3 ways B2B marketers can improve customer data quality to improve results

    So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

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  • Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas

    Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas

    In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.

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  • 5 tips on using ChatGPT to create B2B marketing campaign content

    5 tips on using ChatGPT to create B2B marketing campaign content

    The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.

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  • State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)

    State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)

    In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

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  • State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)

    State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)

    Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.

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  • Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more

    Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more

    Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.

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  • How B2B Marketers are using Marketing Automation to tackle top challenges in 2023

    How B2B Marketers are using Marketing Automation to tackle top challenges in 2023

    Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).

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  • Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond

    Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond

    Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.

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  • Making the best of an economic downturn: 9 recommendations for B2B Marketers

    Making the best of an economic downturn: 9 recommendations for B2B Marketers

    We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

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  • 7 change management best practices from Adobe Workfront's Leigh Burger

    7 change management best practices from Adobe Workfront's Leigh Burger

    Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

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