Blog Posts

This blog explores the potential ROI of implementing AI in marketing operations, focusing on key areas such as cost savings, customer engagement, personalized marketing, and campaign effectiveness.

By staying ahead of these AI trends and embracing ethical AI practices, businesses can ensure that their marketing operations remain effective, adaptable, and customer-centric.

Sojourn Marketing Automation Consultant Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corporation North America uses Oracle Eloqua.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was successfully completed in 6 months - with an 88% savings in license costs - with help from partner Sojourn Solutions.

Atanas Vasilev and the Progress MOPs team have partnered with Sojourn Solutions for over a decade to drive the continuous improvement of their marketing operations. Hear more from Atanas on it now...

Chuck Leddy and Sojourn Solutions breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and more specifically, martech.

In this blog post by Sojourn's Steve McConnell, he explains the importance of avoiding Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.

In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.

This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.

Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.

The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.