Blog Posts

Our blog is your source for information, ideas, and inspiration you can use in your marketing organization. Our main focus is empowering your marketing operations performance - sales and marketing alignment, data readiness, team enablement, process management, marketing technology, and marketing ROI.

  • How effective Operational Process drives Marketing Operations success (post 1 of 5)

    How effective Operational Process drives Marketing Operations success (post 1 of 5)

    Operational Processes are one of the three enablers that drive the core functions Marketing Operations focuses on: lead to revenue management, data and insights, and measuring results.

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  • Driving ABM success: How to leverage quality data to define and engage your target accounts

    Driving ABM success: How to leverage quality data to define and engage your target accounts

    Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

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  • Digital-first customer experience in Financial Services: 5 tips for success

    Digital-first customer experience in Financial Services: 5 tips for success

    Today’s financial services industry has a great opportunity to be more responsive to the evolving needs of their B2B and B2C customers, despite the challenges.

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  • How we empower our people at Sojourn to drive client and team success

    How we empower our people at Sojourn to drive client and team success

    At Sojourn, we seek to be intentional about how we continue to grow and how we empower our people to drive the success of our clients and themselves.

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  • Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Marketo Engage: Orchestrating customer journeys across Marketing and Sales

    Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.

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  • B2B Marketers don’t feel ready for the future of marketing: Here’s what to do

    B2B Marketers don’t feel ready for the future of marketing: Here’s what to do

    The new 2022 State of B2B Marketing Training Report, which surveyed 600 B2B marketers about their readiness for the future, says only 19% of them feel very prepared for their futures in marketing.

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  • Where we’re going and how we’ll get there: The core values driving Sojourn

    Where we’re going and how we’ll get there: The core values driving Sojourn

    Working with people who share and practice the same values, who use those values to guide how they behave daily, enables Sojourn to move as one towards the success of our clients and our people.

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  • Why Sojourn’s mission, vision, and values matter for our people and our clients

    Why Sojourn’s mission, vision, and values matter for our people and our clients

    As a result, all of us better understand why we do what we do and how we're going to collectively deliver value for our clients and for our employees over the next five years.

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  • Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage: 2022 roadmap highlights from Adobe Summit

    Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

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  • Easy tools and tips to decrease web page load times and visitor bounces

    Easy tools and tips to decrease web page load times and visitor bounces

    Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

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  • Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson

    Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson

    Data comes into Oracle Eloqua via various sources, fueling campaigns and more, but not all sources of data are of equal quality. This post dives into Data Import Priority management in Oracle Eloqua.

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  • Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements

    Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements

    At a recent Oracle Eloqua User Group meeting hosted by Sojourn's Karin Pindle, Oracle Principal Product Manager Scott Lang walked through the highlights of the Eloqua 22A release from February.

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  • Good data governance blends people, processes, and martech: A Q&A with Scott Brinker

    Good data governance blends people, processes, and martech: A Q&A with Scott Brinker

    As with managing martech, data governance blends people, processes, and technology. And like martech, the people and the process side of the equation are far bigger factors than the technology side.

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  • Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions

    Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.

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  • How to build a B2B social media strategy: 10 tips from Oktopost

    How to build a B2B social media strategy: 10 tips from Oktopost

    In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.

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  • Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it

    Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it

    Zero party data, a term first coined by Forrester Research a few years back, comes directly and consensually from your customers in response to your asking them what they want from you.

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  • Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

    Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know

    Many Eloqua updates are coming with their 22A release starting in February (2022), especially as it relates to Google’s Chrome 85 browser.

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  • Driving data governance improvement: 5 steps for success

    Driving data governance improvement: 5 steps for success

    Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations, using what methods.

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  • MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)

    MOPS and optimizing martech: Future-proofing your tech stack and your talent (post 4 of 4)

    No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs and new possibilities. Your people need to adapt too.

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  • MOPS and optimizing martech: Driving the adoption, utilization, and optimization of martech (post 3 of 4)

    MOPS and optimizing martech: Driving the adoption, utilization, and optimization of martech (post 3 of 4)

    Driving the adoption, use, and optimization of martech is important, says Kristin Connell, “because only martech that is successfully leveraged will make a measurable impact to marketing outcomes."

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