The Sojourn Blog

  • Customer fatigue analysis in Eloqua: What is it, and how to use for your B2B Marketing

    Customer fatigue analysis in Eloqua: What is it, and how to use for your B2B Marketing

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  • Who is your customer now? Salesforce VP and Author Karen Mangia on meeting the evolving needs of customers

    Who is your customer now? Salesforce VP and Author Karen Mangia on meeting the evolving needs of customers

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  • Oracle Content Management rolls out enhanced integration with Eloqua

    Oracle Content Management rolls out enhanced integration with Eloqua

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  • What is NPS (Net Promoter Score) and how can it help your B2B marketing?

    What is NPS (Net Promoter Score) and how can it help your B2B marketing?

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  • 5 fundamentals of responsible B2B Marketing (and why they’ve never been more important)

    5 fundamentals of responsible B2B Marketing (and why they’ve never been more important)

    B2B marketers can expect new data privacy regulations and new pro-consumer, pro-privacy changes to keep on coming.

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  • Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads

    Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads

    By Chuck Leddy Due to COVID-19, 2020 was the year of the B2B webinar, with nearly all marketing budget outlays originally allocated to live events suddenly having to shift to online/virtual...

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  • How to create a culture of data to drive your B2B Marketing: 4 steps to success

    How to create a culture of data to drive your B2B Marketing: 4 steps to success

    By Chuck Leddy Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...

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  • Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    Google’s Core Web Vitals: The impact on B2B Marketing and what to do about it

    By Chuck Leddy Google search has long been an important focus for B2B marketing, as brands seek to be “found” by more customers either by investing in paid search (via Google Ads/keywords) and/or...

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  • The impact of Adobe’s Bizible on ROI: 6 massive benefits of marketing attribution

    The impact of Adobe’s Bizible on ROI: 6 massive benefits of marketing attribution

    By Chuck Leddy Marketing attribution enables marketers to connect their actions to revenues. At the tactical level, it allows them to identify exactly what tactics/activities are delivering the...

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  • Declutter your marketing database: 6 steps for success

    Declutter your marketing database: 6 steps for success

    By Chuck Leddy Like it or not, you have to clean your house regularly because dirt and clutter have a way of accumulating over time. The same is true for marketing databases: but instead of...

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  • An introduction to A/B testing: A crucial tool to improve your B2B marketing

    An introduction to A/B testing: A crucial tool to improve your B2B marketing

    By Chuck Leddy The days when B2B marketers made important decisions by relying on their “gut instincts,” their experience, rules of thumb, or hunches are long gone, replaced by a more data-driven...

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  • 7 practical tips for building high-converting landing pages

    7 practical tips for building high-converting landing pages

    By Chuck Leddy The purpose of a landing page is to convert visitors into leads. A great landing page gets a visitor to take a specific action towards a purchase, convincing them to engage with...

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  • Tips for executing multi-channel marketing with Eloqua

    Tips for executing multi-channel marketing with Eloqua

    By Chuck Leddy During a recent virtual Eloqua User Group meeting, host Karin Pindle described how B2B marketers can better leverage Eloqua to support multi-channel marketing.  Pindle, Senior...

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  • 5 foundational B2B marketing skills for today and tomorrow

    5 foundational B2B marketing skills for today and tomorrow

    By Chuck Leddy Today’s B2B marketer needs a lot of skills, both soft (such as understanding and empathizing with the customer) and hard (such as being able to leverage various martech...

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  • 10 Lessons from 2020: How a chaotic year impacted B2B marketing

    10 Lessons from 2020: How a chaotic year impacted B2B marketing

    By Chuck Leddy The year 2020 seemed like a decade of immense changes rolled into a single, crazy “annus horribilis” (Latin for “12 difficult months”). In the first two months of 2020, we all...

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  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

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  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

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  • 7 great books for B2B Marketers: On customer experience, digital transformation, and embracing change

    7 great books for B2B Marketers: On customer experience, digital transformation, and embracing change

    By Chuck Leddy Although great content to help you learn best practices in B2B marketing is increasingly in digital form – from online courses to webinars to blog posts – curling up with a great...

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  • How to align your content experience with the customer journey: A framework for success

    How to align your content experience with the customer journey: A framework for success

    By Chuck Leddy Savvy B2B Marketers are more likely to focus on customer experience than a single customer interaction or channel. The concept of “experience” is holistic and multichannel (even...

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  • 7 tips for Eloqua users migrating to the new SFDC Integration App

    7 tips for Eloqua users migrating to the new SFDC Integration App

    By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

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