Blog Posts

Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data – the fuel propelling ABM’s revenue engine.

Today’s financial services industry has a great opportunity to be more responsive to the evolving needs of their B2B and B2C customers, despite the challenges.

At Sojourn, we seek to be intentional about how we continue to grow and how we empower our people to drive the success of our clients and themselves.

Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.

The new 2022 State of B2B Marketing Training Report, which surveyed 600 B2B marketers about their readiness for the future, says only 19% of them feel very prepared for their futures in marketing.

Working with people who share and practice the same values, who use those values to guide how they behave daily, enables Sojourn to move as one towards the success of our clients and our people.

As a result, all of us better understand why we do what we do and how we're going to collectively deliver value for our clients and for our employees over the next five years.

Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.

Sojourn Solutions's web developer Karolina Luszcz offers a great exploration of why web page load times matter so much, and provides easy-to-deploy tools and tips to shorten load times and bounces.

Data comes into Oracle Eloqua via various sources, fueling campaigns and more, but not all sources of data are of equal quality. This post dives into Data Import Priority management in Oracle Eloqua.

At a recent Oracle Eloqua User Group meeting hosted by Sojourn's Karin Pindle, Oracle Principal Product Manager Scott Lang walked through the highlights of the Eloqua 22A release from February.

As with managing martech, data governance blends people, processes, and technology. And like martech, the people and the process side of the equation are far bigger factors than the technology side.

Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.

In a recent Oktopost webinar, The Art of B2B Social Media (free on-demand, with registration), Messina shared the following ten tips for effective B2B social media management.

Zero party data, a term first coined by Forrester Research a few years back, comes directly and consensually from your customers in response to your asking them what they want from you.

Many Eloqua updates are coming with their 22A release starting in February (2022), especially as it relates to Google’s Chrome 85 browser.

Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations, using what methods.

No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs and new possibilities. Your people need to adapt too.

Driving the adoption, use, and optimization of martech is important, says Kristin Connell, “because only martech that is successfully leveraged will make a measurable impact to marketing outcomes."