The Sojourn Blog
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Read Article2021 Marketing Operations Report: How MOPS builds alignment and marketing's credibility
Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.
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Read Article2021 Marketing Operations Report: How MOPS enables data quality and the infrastructure needed to drive ROI
As our 2021 Marketing Operations Report makes clear, marketing operations does double duty with data: it enhances the quality of your data while also ensuring that an efficient infrastructure exists.
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Read Article2021 Marketing Operations Report: How MOPS optimizes lead management, plugging leaky funnels
Effectiveness at lead management, our 2021 MOPS Report makes clear, is directly related to having superior capabilities in lead/funnel optimization including data and actionable intelligence.
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Read Article2021 Marketing Operations Report: How MOPS helps organizations navigate change
This post, part of a multi-post series that digs into the details of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any organization by enabling agility when it comes to
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Read Article6 massive takeaways from our 2021 Marketing Operations Report
Here are the six biggest takeaways from our new 2021 Marketing Operations Report, with commentary on each takeaway from our managing partners Rebecca Le Grange and Dan Vawter.
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Read ArticleCookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know
Salesforce Pardot launched a first-party tracking service in its Spring ‘21 release as part of an ongoing effort to become more privacy friendly and anticipate the changes happening in this area.
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Read ArticleCookies are crumbling: 4 alternatives to third-party cookies
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Read ArticleCookies are crumbling: How Apple’s changes to iOS 14 impact B2B marketers
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Read ArticleRetargeting 101 + how to retarget Eloqua Contacts on social channels
In layman’s terms, retargeting enables you to follow the digital breadcrumbs your prospects/customers leave behind and use them to keep the interaction(s) going.
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Read ArticleNo-code martech empowers B2B marketers: The what, why and how
Instead of relying upon and waiting for coders/developers to build websites, landing pages, apps, and chatbots, marketers can cut out the middle person and “just do it” themselves.
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Read ArticleHow Scott Brinker, who literally maps the martech landscape, sees the present and future of marketing
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Read Article5 tips to streamline marketing automation efforts in Salesforce Pardot
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Read ArticleHow Salesforce Pardot and Einstein power B2B Marketing with AI
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Read ArticleCustomer fatigue analysis in Eloqua: What is it, and how to use for your B2B Marketing
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Read ArticleWho is your customer now? Salesforce VP and Author Karen Mangia on meeting the evolving needs of customers
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Read ArticleOracle Content Management rolls out enhanced integration with Eloqua
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Read ArticleWhat is NPS (Net Promoter Score) and how can it help your B2B marketing?
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Read Article5 fundamentals of responsible B2B Marketing (and why they’ve never been more important)
B2B marketers can expect new data privacy regulations and new pro-consumer, pro-privacy changes to keep on coming.
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Read ArticleIntegrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads
By Chuck Leddy Due to COVID-19, 2020 was the year of the B2B webinar, with nearly all marketing budget outlays originally allocated to live events suddenly having to shift to online/virtual...
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Read ArticleHow to create a culture of data to drive your B2B Marketing: 4 steps to success
By Chuck Leddy Data is the fuel that propels B2B marketing today, but reaching your destination takes more than just data. It takes building an organizational culture that leverages data to inform...
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