Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond
Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.
Sojourn Marketing Automation Platform Comparison Webinar - October 2022
Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know
Salesforce Pardot launched a first-party tracking service in its Spring ‘21 release as part of an ongoing effort to become more privacy friendly and anticipate the changes happening in this area.
5 tips to streamline marketing automation efforts in Salesforce Pardot
How Salesforce Pardot and Einstein power B2B Marketing with AI