Salesforce Pardot

  • Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond

    Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond

    Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.

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  • Sojourn Marketing Automation Platform Comparison Webinar - October 20221:00:19

    Sojourn Marketing Automation Platform Comparison Webinar - October 2022

    Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.

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  • Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran

    There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.

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  • Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know

    Cookies are crumbling: Salesforce Pardot launches first-party cookie feature - what you need to know

    Salesforce Pardot launched a first-party tracking service in its Spring ‘21 release as part of an ongoing effort to become more privacy friendly and anticipate the changes happening in this area.

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  • 5 tips to streamline marketing automation efforts in Salesforce Pardot

    5 tips to streamline marketing automation efforts in Salesforce Pardot

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  • How Salesforce Pardot and Einstein power B2B Marketing with AI

    How Salesforce Pardot and Einstein power B2B Marketing with AI

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