Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
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Oracle Eloqua's 22D Release: What Eloqua users need to know
With its 22D release, Oracle Eloqua is adding a number of enhancements to help marketers work smarter through better data analytics, reporting, integrations with other tools/platforms, and much more.
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Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Getac, a multinational B2B technology company, has adopted a 1st-party cookie strategy in order to improve its ad targeting. This move has resulted in a 55% increase in data targeting efficiency.
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Eloqua’s Contact Washing Machine App: What Marketers need to know
During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.
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Data Import Priority in Eloqua: What it is and why it's important by Sojourn's Alex Robinson
Data comes into Oracle Eloqua via various sources, fueling campaigns and more, but not all sources of data are of equal quality. This post dives into Data Import Priority management in Oracle Eloqua.
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Eloqua 22A: Oracle Principal Product Manager Scott Lang describes 6 big enhancements
At a recent Oracle Eloqua User Group meeting hosted by Sojourn's Karin Pindle, Oracle Principal Product Manager Scott Lang walked through the highlights of the Eloqua 22A release from February.
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Measuring Marketing ROI: CLR vs. MPM Platforms vs. Customized Solutions
Measurement is essential for improving marketing performance, proving marketing’s value, and growing its credibility within the C-suite/senior leadership team.
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Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know
Many Eloqua updates are coming with their 22A release starting in February (2022), especially as it relates to Google’s Chrome 85 browser.
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Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
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