Although Oracle have already sent out an update, we wanted to give you a heads-up ourselves about some important changes from Yahoo!, that might affect how Oracle Corporation North America uses Oracle Eloqua.
What’s Happening?
Yahoo! has recently updated its Feedback Loop (FBL) system. This system helps email senders, like you, get reports on spam complaints from Yahoo! Mail users. These updates could change how these complaints are reported to Eloqua, which might impact the data you see for your email campaigns.
Here’s What You Need to Know:
1. Spam Complaint Data: You might notice a delay or change in how often spam complaint data gets reported. This could affect how quickly you can respond to these complaints.
2. Deliverability Metrics: The changes might influence your overall deliverability metrics because of the new way Yahoo! processes feedback.
3. Campaign Adjustments: You may need to tweak your email strategies to keep your deliverability and engagement rates on track.
The Oracle team is on top of this and is working closely with Yahoo! to understand these changes fully and plan to make any necessary adjustments to minimize disruptions.
What You Can Do:
• Monitor Metrics: Keep a close eye on your deliverability metrics and spam complaint rates over the next few weeks. If you notice any significant changes, take action promptly.
• Review Campaigns: Take a look at your current email campaigns. Consider making adjustments to improve engagement and reduce the chance of spam complaints. This could mean refining your targeting, enhancing your email content, or adjusting how often you send emails.
• Stay Informed: We’ll keep you updated as we learn more about the impact of Yahoo!’s changes, and will share any further recommended actions, if needed.
This change takes effect on Thursday 1st August - so please ensure you have contacted Oracle Support to have Yahoo Feedback Loops setup and request TXT records from Yahoo Sender Hub for any of your sending domains, as per Oracle’s update.
If you have any questions or need help with any of the above, feel free to reach out to us. We’re here to support you!
