Kristin Connell

  • 6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)

    In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

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  • What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)

    “Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

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  • Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)

    The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

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  • The impact of Adobe’s Bizible on ROI: 6 massive benefits of marketing attribution

    The impact of Adobe’s Bizible on ROI: 6 massive benefits of marketing attribution

    By Chuck Leddy Marketing attribution enables marketers to connect their actions to revenues. At the tactical level, it allows them to identify exactly what tactics/activities are delivering the...

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  • An introduction to A/B testing: A crucial tool to improve your B2B marketing

    An introduction to A/B testing: A crucial tool to improve your B2B marketing

    By Chuck Leddy The days when B2B marketers made important decisions by relying on their “gut instincts,” their experience, rules of thumb, or hunches are long gone, replaced by a more data-driven...

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  • 7 practical tips for building high-converting landing pages

    7 practical tips for building high-converting landing pages

    By Chuck Leddy The purpose of a landing page is to convert visitors into leads. A great landing page gets a visitor to take a specific action towards a purchase, convincing them to engage with...

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  • Tips for executing multi-channel marketing with Eloqua

    Tips for executing multi-channel marketing with Eloqua

    By Chuck Leddy During a recent virtual Eloqua User Group meeting, host Karin Pindle described how B2B marketers can better leverage Eloqua to support multi-channel marketing.  Pindle, Senior...

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  • 5 foundational B2B marketing skills for today and tomorrow

    5 foundational B2B marketing skills for today and tomorrow

    By Chuck Leddy Today’s B2B marketer needs a lot of skills, both soft (such as understanding and empathizing with the customer) and hard (such as being able to leverage various martech...

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  • 10 Lessons from 2020: How a chaotic year impacted B2B marketing

    10 Lessons from 2020: How a chaotic year impacted B2B marketing

    By Chuck Leddy The year 2020 seemed like a decade of immense changes rolled into a single, crazy “annus horribilis” (Latin for “12 difficult months”). In the first two months of 2020, we all...

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  • How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    How Oracle DataFox + Eloqua fuels better account management with rich, contextual data

    By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

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  • How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    How Oracle Infinity integrates with Eloqua to fuel personalization and optimize marketing

    By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

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  • 7 great books for B2B Marketers: On customer experience, digital transformation, and embracing change

    7 great books for B2B Marketers: On customer experience, digital transformation, and embracing change

    By Chuck Leddy Although great content to help you learn best practices in B2B marketing is increasingly in digital form – from online courses to webinars to blog posts – curling up with a great...

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  • How to align your content experience with the customer journey: A framework for success

    How to align your content experience with the customer journey: A framework for success

    By Chuck Leddy Savvy B2B Marketers are more likely to focus on customer experience than a single customer interaction or channel. The concept of “experience” is holistic and multichannel (even...

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  • 7 tips for Eloqua users migrating to the new SFDC Integration App

    7 tips for Eloqua users migrating to the new SFDC Integration App

    By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

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  • 6 steps for improving personalization to improve marketing results

    6 steps for improving personalization to improve marketing results

    By Chuck Leddy Personalization is one of those magical marketing words that we’ve been hearing forever. It should come as no surprise that personalization means different things to different...

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  • How AI-powered chatbots can help scale 24/7 customer engagement

    How AI-powered chatbots can help scale 24/7 customer engagement

    By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...

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  • Mapping the customer journey: 6 steps for marketing success

    Mapping the customer journey: 6 steps for marketing success

    By Chuck Leddy Knowing your customers and how they interact with your brand is essential for effective marketing. You’d want to know, for example, that potential customers typically stop reading a...

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  • Email marketing’s hierarchy of subscriber needs: 4 must-haves to optimize engagement

    Email marketing’s hierarchy of subscriber needs: 4 must-haves to optimize engagement

    By Chuck Leddy Email delivers the highest return on investment of any marketing channel, delivering an impressive $38 in revenue for every $1 spent, according to Campaign Monitor. Email is the...

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  • Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    Tribune Publishing’s marketing automation migration story: 3 perspectives on success

    By Chuck Leddy Tribune Publishing owns and operates 9 flagship newspapers, including the Chicago Tribune, the New York Daily News, and the Baltimore Sun. The Tribune Publishing business model...

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  • Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

    Improve B2B marketing performance with a 3-in-1 martech combo from Oracle Marketing Cloud

    By Chuck Leddy Synergy is the idea that by combining two or more parts, the results can be larger than the sum of those parts. In other words, 1 + 1 can actually be more than 2. B2B marketers have...

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