Kristin Connell

Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.

In this post from Sojourn's Kristin Connell, she calls out six recommendations that will have an immediate impact on your marketing data quality and data maturity.

“Data & Insight maturity” can be defined as an ongoing journey towards improving and increasing a Marketing organization’s capabilities in leveraging data and insight.

The essential role and “fit” of Data & Insight into the Marketing Operations triangle of people, processes, and technology is anchored in use cases, which are prioritized based on business needs.

Marketo Measure dramatically changed the way marketing got done within the organizations that implemented it, not only improving marketing execution but also enhancing marketing’s credibility.

By Chuck Leddy The days when B2B marketers made important decisions by relying on their “gut instincts,” their experience, rules of thumb, or hunches are long gone, replaced by a more data-driven...

By Chuck Leddy The purpose of a landing page is to convert visitors into leads. A great landing page gets a visitor to take a specific action towards a purchase, convincing them to engage with...

By Chuck Leddy During a recent virtual Eloqua User Group meeting, host Karin Pindle described how B2B marketers can better leverage Eloqua to support multi-channel marketing.  Pindle, Senior...

By Chuck Leddy Today’s B2B marketer needs a lot of skills, both soft (such as understanding and empathizing with the customer) and hard (such as being able to leverage various martech...

By Chuck Leddy The year 2020 seemed like a decade of immense changes rolled into a single, crazy “annus horribilis” (Latin for “12 difficult months”). In the first two months of 2020, we all...

By Chuck Leddy Data is the fuel that drives the engine of B2B marketing, enabling personalization, accurate targeting and segmentation, and much more. The “problem” with most customer data is that...

By Chuck Leddy Oracle Infinity provides B2B marketers with real-time, granular data they can use to drive personalization and re-targeting efforts in Eloqua. At a recent Virtual Eloqua User Group...

By Chuck Leddy Although great content to help you learn best practices in B2B marketing is increasingly in digital form – from online courses to webinars to blog posts – curling up with a great...

By Chuck Leddy Savvy B2B Marketers are more likely to focus on customer experience than a single customer interaction or channel. The concept of “experience” is holistic and multichannel (even...

By Chuck Leddy Maria Shull, Senior Marketing Automation Manager at Sojourn Solutions, has been working in and with Eloqua for over a decade. For the last half dozen years, she’s been partnering...

By Chuck Leddy Personalization is one of those magical marketing words that we’ve been hearing forever. It should come as no surprise that personalization means different things to different...

By Chuck Leddy Since the outbreak of COVID-19, more customers have been working, purchasing, streaming entertainment, and communicating at home through digital channels. Marketers around the globe...

By Chuck Leddy Knowing your customers and how they interact with your brand is essential for effective marketing. You’d want to know, for example, that potential customers typically stop reading a...