Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.
Read Article
Marketo Engage: Orchestrating customer journeys across Marketing and Sales
Adobe wants to help facilitate and orchestrate these B2B customer journeys with tools like Marketo Engage, Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, as Adobe Summit 2022 made clear.
Read Article
Marketo Engage: 2022 roadmap highlights from Adobe Summit
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.
Read Article
Evaluating Marketing Automation Platforms: Insights from a 16-Year MAP Veteran
There are so many marketing automation platforms (MAPs) out there that can do so many things for different companies, whether they’re small, medium-sized, or large.
Read Article
Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy
If adapting to 2020's “digital acceleration” wasn’t challenging enough, now there's another crisis impacting marketers: the transition to a future without cookies.
Read Article
S&P Global Platts migrates to Marketo, boosting bottom line
Read Article
4 practical ways AI can transform B2B marketing via Marketo Engage
By Chuck Leddy Artificial intelligence (AI) has already proven its value-creating capacities across many industries, with 80% of companies now deploying AI in some capacity. But while most B2B...
Read Article
How Marketo Performance Insights improves marketing performance, reporting, and attribution
By Chuck Leddy Marketo has recently launched a new reporting module called Marketo Performance Insights (“MPI”), which enables marketers to improve campaign performance and reporting, as well as...
Read Article
Customer success: S&P Global Platts migrates to Marketo, boosting bottom line, winning Revvie award
By Chuck Leddy Data in its raw, unfiltered form offers no insights to drive great business decision-making (it’s simply “more information” in a TMI world). It takes skilled, experienced...
Read Article