- KP shared Relevant Reminders to keep Eloqua users in the know
- KP shared a few reminders such as Eloqua's latest release (22A) coming out in February. Details are in the Eloqua New Release Center
- Kelly Newton, a Sojourn Eloqua Consultant, explained the differences between Eloqua’s 1st Party vs. 3rd Party Cookies and gave 2 tips for migrating to 1st Party Cookies. There were some great questions asked when Kelly presented
- KP presented about the key 3 options for Marketing Revenue Measurement including Eloqua Closed Loop Reporting, Marketing Performance Measurement Platforms, and Custom Solution (usually involving a data warehouse and business intelligence tool)
- Open Forum - a few Eloqua users asked questions and shared tips
Other content in this Stream
Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).
Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
During Sojourn's June virtual Eloqua User Group meeting, Brenda Barrelle described how the Eloqua Contact Washing Machine app works and gave a quick demo of a few simple use cases.
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Litmus Eloqua Email Testing App Overview & Demo by Litmus’ Sam Nichols -Contact Washing M
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -How to Automate Marketing Sources Tracking in Eloqua using UTM Parameters by Sojourn's St
Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast. Venu Tavisala, senior director of product management, shared highlights at Adobe Summit.
Topics covered in our monthly EUG meeting: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua Auto Opens Explained by Oracle’s Otilia Antipa -How to Check if your Eloqua is usi