A Modern Marketer’s 2017 New Year Resolutions

January 12, 2017 sojournadmin

By Sojourn Solutions Managing Partners

I, Marketing Automation User, resolve in 2017 to:

Conduct an accurate Marketing Automation Assessment to determine how well I am using Marketing Automation to attain my marketing goals and ascertain what I should do next to maximize my Marketing Automation platform’s capabilities
Grade my Marketing Database Quality to see just how bad (or good) it is so I know what I need to do to make it 100% useful for personalization, segmentation and scoring
Institute a continuous Database Quality Management program that eliminates arduous one-time, random, clean-up projects and keeps it clean and accurate on a daily basis
Produce reports and dashboards on Marketing’s REAL Contribution to Revenue – include all data from Marketing Automation, CRM, web analytics, sales activities and everything else that contributes to generating leads and closing opportunities
Identify the REAL Personas that drive revenue for my products and services – produce an objective, data-driven analysis of who buys and who recommends, and why
Integrate Marketing Automation with my company’s financial, sales, loyalty, product/service purchase data and any other data inside and outside of my organization, so I can accurately and easily personalize and segment
Execute a plan that will finally enable Sales & Marketing Alignment
Provide my sales team with Marketing Automation Sales Enablement Tools that make a rep’s job easier and provides me with the feedback that I need to ensure lead follow-up as well as measure the quality of my MQLs
Eliminate expensive developers and agencies and produce Responsive Emails and Landing Pages myself without code using Email Builder so I can get my campaigns out when I want
Tag with scripts all 100s or 1000s of my web pages and sites in my company’s portfolio with PageBot so I can track any and all interest in my products and services – and keep them that way every day without spending days and weeks of effort
Create Nurturing and Scoring programs that work based on best practices and expertise
Create a Lead Lean-Mean-Generation-Machine – a fine-tuned, systematic, Marketing Automation/CRM-enabled, website and social media supported, telephone call supplemented, people/process/technology-integrated engine that generates quality leads for my sales reps and makes them love me

Did we miss anything? What are your Modern Marketing New Year’s Resolutions, and how will you accomplish them?

The post A Modern Marketer’s 2017 New Year Resolutions appeared first on Sojourn Solutions.

2 Ways to avoid – Spamhaus Blacklisting

Have you ever heard that saying, “It’s better to beg for forgiveness than to ask for permission”? When it c...

Are your marketing programs failing due to poor data?

By Dan Vawter It never ceases to amaze me how many marketing organizations are reluctant to tackle that obv...

Resources created to help B2B marketers prove - and improve - the value of marketing.

A Modern Marketer’s 2017 New Year Resolutions

Previous Article

Next Article

A Modern Marketer’s 2017 New Year Resolutions

Previous Article

Next Article

Most Recent Articles

In 2023, Thomson Reuters and Sojourn Solutions began an ambitious project to optimize the Thomson Reuters martech stack, seeking to create an effective, efficient, and centralized operating model.

Citeline partnered with Sojourn to migrate to a single Eloqua instance for sending its personalized emails to subscribers to reduce costs, maintain personalized insights, and increase engagement.

This post addresses common Martech challenges that are increasingly demanding the CMO's attention. Key? Seamlessly aligning the customer journey and top use cases with overall business objectives.

In this blog post, we'll delve into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

Citeline improved results by automating their marketing campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their marketing and sales teams.

Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).

Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.

Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.

What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.

In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.

The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.

In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.

Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.

Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.

We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

Doug Binder, author of the recent book Gather: The Business of Coming Together, has been an organizer of B2B events for over three decades and knows as much about organizing great events as anyone.