All of our Reports Flipbooks focusing on showing how MOPs increases the impact of marketing
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Putting your people first "1 in 4 employees say their organisation doesn't celebrate accomplishments or learnings" Officevibe data 1 An often-forgotten truth: business is all about people. And marketing is about people reaching other people – decision-makers. And even with the best martech stacks in the world, the most embedded processes and the biggest budgets, businesses who forget to put people first in their thinking are likely to finish last in the battle for eyeballs and actions. And it's not just the people you are marketing to: it starts with the people doing the marketing. When they are given what they need to succeed, they will be the people bringing tangible and intangible benefits to the business, providing innovation, creating value and delivering for customers – and ultimately for the bottom line. In both marketing strategy and operations, at a macro and micro level, it is your people who are defining and implementing plans, driving things forward, optimising campaigns and working out how to make the most of all that shiny martech. There are countless products and techniques out there that claim to drive efficiency and effectiveness, but are they the right ones for your team? If you don't start with understanding your people and the people they market to, you may well end up with misaligned planning, processes and platforms in place, rather than ones that will support them to achieve your business goals. Looking at both strategy and operations – what you want to achieve and how you can achieve it – in parallel, rather than as separate concerns, is always going to be a more effective way of delivering as a marketing team. That's why partnerships, such as that between strategy consultancy Magnus Consulting and marketing operations consultancy Sojourn Solutions, are so impactful in increasing the effectiveness of marketing in delivering value to B2B organisations. Magnus Consulting delivers growth through marketing transformation, delivering the overall strategy, while Sojourn Solutions works with marketing leaders and their teams to prove and improve the value of marketing through robust marketing operations. Aligning the two creates a significant increase in the contribution of marketing teams to achieve business goals. 3 How People power the Three Ps: Planning, Processes, Platforms. 3 How People power the Three Ps: Planning, Processes, Platforms.