Executive summary
To make your marketing team smarter, more efficient and truly effective,
it's essential to ensure marketing strategy and marketing operations are
aligned. Clear planning, strong processes and the right platforms sit at
the heart of successful marketing teams. Yet, it is people that power the
effective development of each and benefit most from their alignment.
This 10 step guide, created as a partnership between strategy
experts Magnus Consulting and operational specialists Sojourn
Solutions, will help marketing leaders empower their teams and
improve their campaign success. It covers the following key
tenets of great marketing functions:
1. Putting your people first
2. The Three Ps aligned in service of people
3. Planning that supports people
4. Processes that enable people
5. Platforms to empower people
6. Training that enables people
7. Fostering a culture of improvement
8. Bringing your people along
9. Making it happen
10. P Assessment: People, Planning, Processes, Platforms
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How People power the Three Ps: Planning, Processes, Platforms.
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How People power the Three Ps: Planning, Processes, Platforms.
