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2019 Marketing Operations Maturity Benchmarking Report
2.1 Methodology
The 2019 Marketing Operations Maturity
Benchmarking Report was commissioned
by Sojourn Solutions and executed by
Econsultancy. It is based on findings from
an online survey fielded in Q1 of 2019 to
select third-party and Econsultancy lists
which garnered 171 qualified respondents
in North America and the United Kingdom.
Participants from third party lists were
offered an incentive for their time.
The study focused on senior executives, with
34% of respondents at the SVP level or above
and 93% at a Director level or above.
The study only looked at companies that
conduct B2B marketing, with revenues
above $250MM in 2018. Thirty-eight
percent reported revenues over $1B.
To qualify, respondents had to be members
of the marketing operations team (MOPs)
or be very familiar with the function.
2.2 About Econsultancy
Econsultancy's mission is to help its
customers achieve excellence in digital
business, marketing and ecommerce
through research, training and events.
Founded in 1999, Econsultancy has offices
in New York, London and Singapore.
Econsultancy is used by over 800,000
professionals every month. Subscribers
get access to research, market data,
best practice guides, case studies and
elearning – all focused on helping individuals
and enterprises get better at digital.
The subscription is supported by digital
transformation services including digital
capability programs, training courses,
skills assessments and audits. We train
and develop thousands of professionals
each year as well as running events and
networking that bring the Econsultancy
community together around the world.
Subscribe to Econsultancy today to accelerate
your journey to digital excellence.
Call us to find out more:
• New York: +1 212 971 0630
• London: +44 207 269 1450
• Singapore: +65 6653 1911
