• 171 total responses were garnered from
internal and third party surveys fielded
by Econsultancy. Third party participants
were compensated for their time.
• Sixty-three percent of respondents
were located in North America with
32% originating the United Kingdom.
• Respondents were limited to manager
and above. Thirty-eight percent described
themselves as Directors, with 21% at
the Sr. Director/VP level, 16% EVP/SVP
and 18% in the C-suite or a founder.
• All respondents described themselves
as either on the MOPS team (45%) or
very familiar with its operations (55%).
• All respondents reported 2018 revenues in
excess of $250 million, with 36% over $1B.
7. Appendix –
Respondent
Demographics
28
2019 Marketing Operations Maturity Benchmarking Report
