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2019 Marketing Operations Maturity Benchmarking Report
6. Key
Takeaways
#1. Top performers'
advantage is an integrated
MOPS approach
Relative to their mainstream peers, top
performers are further along in their marketing
operations evolution in every measure.
This striking consistency reflects the
interconnected nature of modern
marketing; few disciplines within
MOPS can exist independently.
Top performers are far more likely to have
reached a point of marketing-led change,
effective implementation or cultural
acceptance across a variety of measures.
Among these, one of the most important
is the leadership of marketing in defining
and implementing change management.
Here the difference is stark, with top
performing companies more than 5
times as likely to say that their marketing
leadership is highly effective in this area.
