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2019 Marketing Operations Maturity Benchmarking Report
1. Table of Figures 3
2. Executive Summary 4
2.1 Methodology 6
2.2 About Econsultancy 6
3. Foreword by Sojourn Solutions 7
3.1 About Sojourn Solutions 9
4. The Roles and Need for Marketing Operations 10
5. Benchmarking MOPs 12
5.1 Reading the charts 13
5.2 Strategy and leadership 14
5.3 MOPs skills, talent and cross-functional collaboration 16
5.4 Processes for data and lead management 18
5.5 Processes for marketing and ABM 20
5.6 Technology management 22
5.7 Knowing the Customer 24
6. Key Takeaways 26
7. Appendix – Respondent Demographics 28
Contents
