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2021 Marketing Operations Survey
This report is based on an online survey fielded to
select Econsultancy and third-party panels. The survey
was launched on February 15th, 2021 and closed on
March 2nd with 358 qualified respondents. Third-party
panelists were given an incentive for their time.
n The sample is made up of client-side executives in
roles related to marketing, marketing technology or
general management.
n Sixty-six percent of responses are at the director
level or above, with 25% in executive management
(SVP or above).
n As defined by target market, the sample
is split between those solely focused on B2B (46%), and
those addressing both B2B and B2C markets equally
(54%).
n Organizational revenues range from mid-sized
companies (60% have revenues between $251 million -
$1 billion) and the world's largest enterprises
(40% have revenues over $1.3 billion).
n The sample is global, with the UK providing the
largest share of respondents (47%), followed by
North America (41%) and non-UK Europe (8%).
METHODOLOGY
