All of our Reports Flipbooks focusing on showing how MOPs increases the impact of marketing
Issue link: https://resources.sojournsolutions.com/i/1468394
— 2 — CONTENTS FOREWORD 3 1. INTRODUCTION 5 2. OPERATIONS AND THE BIG PICTURE 7 3. MARKETING TECHNOLOGY OPERATIONS 9 4. A FOUNDATION IN PROCESS, LEAD MANAGEMENT, 5. CONCLUSION 14 6. METHODOLOGY 16 AND THE RETURN ON MOPS 12
