Home » Hidden » Customer Story - Fortinet

Customer Story - Fortinet

Karin Pindle

 

Customer Story Overview

Fortinet’s Marketing Team was frustrated with using Salesforce Pardot. They were challenged with a lack of Pardot functionality, manual processes, and inability to create a personalized customer experience.

Industry: Computer Network Security
Annual Revenue: $1.5 billion
Headquarters: California
Oracle Product(s) Purchased: Eloqua
System(s) Replaced: Salesforce Pardot
Oracle ARR Won: $200,000
Website: https://www.fortinet.com/

Why Sojourn

Fortinet chose Sojourn because of Sojourn’s combined Pardot and Eloqua expertise which was vital for a rapid 5-month migration to Eloqua. They also chose Sojourn due to our flexibility and creativity in meeting their budget limitations.

Sojourn migrated and while doing so, optimized 1,843 Pardot assets to Eloqua for Fortinet including emails, landing pages, forms, images, templates. This saved Fortinet's Marketing team over 2,500 hours.

Customer's Challenges

  • Wasted Time and Energy: Fortinet was performing manual efforts to send a simple email due to Pardot’s permission-based email policy. This caused marketing users to be frustrated using the platform and inhibited their ability to launch campaigns
  • MarTech Limitations Negatively Impacted Customer Experience & Marketing Performance: Fortinet was limited in automating their campaigns due to the lack of functionality and integration capabilities in Pardot. This made it very challenging for them to create a personalized customer experience and thus, inhibited their campaign results

Customer's Benefits Achieved

  • Rapid migration from Pardot to Eloqua in 5 months (it took Fortinet 10 months to migrate to Pardot a few years prior)
  • Fortinet saved MarTech costs by minimizing how long they had to keep Pardot while migrating to Eloqua
  • Fortinet saves 100s of hours per year by automating more tasks in Eloqua than were possible in Pardot
  • Fortinet executes a more personalized customer experience using Eloqua resulting in improved marketing performance

"The Sojourn team was easy to work with and very flexible to our team's requests. Meetings were focused on getting action items done but were also relaxed and non-confrontational. The technical team members' knowledge was impressive. Last year a migration was done to Pardot (with another partner) and that took 10 months to complete. With Sojourn this time, the migration to Eloqua was completed in 5 months."

Rob, Fortinet Marketing Programs Manager

More competitive take-outs:
INTO Global from SFMC, Ovia Health from HubSpot to Eloqua, Informa Tech from Adestra, Fred Alger from Pardot

More competitive keep-outs:
University of Texas-Austin from SFMC and Infinite Electronics from Acoustic, Marketo, & SFMC

Who to Contact at Sojourn

Karin Pindle

Senior MarTech Advisor &
NA Oracle Partnership Manager
karin.pindle@sojournsolutions.com

Phil Boyden

Senior MarTech Advisor &
EMEA Oracle Partnership Manager
phil.boyden@sojournsolutions.com

Resources

MAP Comparison Webinar

Have any customers evaluating Marketing Automation and need to educate them on why Eloqua over Marketo, Salesforce Marketing Cloud including Pardot, and HubSpot? KP created a webinar 2+ years ago for that very purpose.

Please join to learn the latest competitive intel and invite your customers/prospects to our Marketing Automation Platform (MAP) Comparison webinar here.

Register for MAP Comparison Webinar

Eloqua User Group Webinar

KP also hosts a monthly virtual Eloqua User Group meeting. Next one is Thursday, July 21.

Please join us and share with your Eloqua customers here.

Register for EUG Webinar

Our Oracle Expertise

Our team is ready to help you sell, support demos, complete RFPs, scope implementations, and expand customers with any of the below Oracle Marketing solutions. Our 90 consultants implement all of them and help customers get the best results possible.

  • Eloqua (our deepest expertise with 500+ implementations over 17 years)
  • Content Management
  • DataFox
  • Infinity, Maxymiser, & CDP via our partnership with DEVGRU
  • Fusion Marketing coming soon!

Our Industry Expertise

Our deepest industry expertise with some current customers:

  • High Technology: Fortinet, Informa, Kofax, Nuance
  • Healthcare: Quest Diagnostics, UCLA Health, Ovia Health
  • Financial Services: Bloomberg, Lincoln Financial, Fisher Investments, Neuberger Berman
  • Higher Education: Univ. of TX at Austin, Univ. of WI at Madison, Adtalem Global Education, INTO Global
  • Telecommunications: RCN, MetTel, Vodafone, Virgin Mobile O2
  • Non-Profits: PBS, AAPA, ACS
Return to Home