Oracle Eloqua User Group (Virtual) May 2023
Sojourn's Kristin Connell hosts our May Oracle Eloqua User Group meeting. Our agenda includes presentations on Eloqua Soft Bounce Management Tips + Live Demo and Eloqua's 23B Release Highlights.
How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn Solutions to design a way to integrate subscription data between their two Eloqua platforms, ensuring data quality and eliminating manual efforts.
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage contacts with complex many-to-one relationships to ensure the right email message was addressed to the right individual. They asked Sojourn Solutions for help.
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Oracle Eloqua User Group (Virtual) April 2023
Sojourn’s Kristin Connell hosts our Oracle Eloqua User Group on Thursday, April 20. Our agenda includes a Lead Management Program Tracking tip and a walk-through of the new Redwood User Interface.
Sojourn Marketing Automation Platform Comparison Webinar - April 2023
In this webinar, Sojourn's Phil Boyden shares the latest key feature differences between Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Engagement + Account Engagement, and Hubspot.
Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers
Following these spring cleaning tips can save you time, improve your deliverability score, your campaign results, and even the return on investment (ROI) for your marketing automation platform (MAP).
Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has released a guide to marketing automation platforms called "B2B Marketing Automation Platforms: A Marketer’s Guide." We’ll explore how to select and implement a map for you in this post.
Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has released a guide to marketing automation platforms, called (fittingly enough) B2B Marketing Automation Platforms: A Marketer’s Guide. We'll detail the findings in this blog series.
Oracle Eloqua User Group (Virtual) March 2023
Sojourn’s Kristin Connell hosts our monthly Oracle Eloqua User Group meeting on Thursday, March 16, 2023.
The 7 biggest benefits of Marketing Automation
What do marketers think are the most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, which we address in this blog post.
3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality? Answering that key question is the focus of this blog post.
5 tips on using ChatGPT to create B2B marketing campaign content
The tips detailed in this post should be used when deploying ChatGPT to create B2B marketing campaign content for emails, landing pages, or other formats. Note, a human should review all AI results.
Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
In our February Oracle Eloqua User Group meeting, Sojourn’s Kelly Newton shared a time-saving tip about using copy/paste on Eloqua's Campaign Canvas. This post features her tips and the active Q&A.
Oracle Eloqua User Group (Virtual) - February 2023
This is Sojourn's monthly virtual Oracle Eloqua User Group, hosted by Kristin Connell. The agenda of today's meeting: • Relevant reminders to keep you in the Eloqua know by Kristin • Eloqua Campaign
State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
In its annual report State of the Marketing Ops Professional, MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.
State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Who are Marketing Ops pros? They are problem-solvers who take a strategic, cross-functional, and data-informed approach to proving and improving marketing value/ROI.
Oracle Eloqua User Group (Virtual) - January 2023
Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Improve your Email Results with
Sojourn Marketing Automation Platform Comparison Webinar - January 2023
Karin "KP" Pindle of Sojourn compares pros and cons of 4 marketing automation platforms (MAPs): Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.
Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.
How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).