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  • Oracle Eloqua User Group (Virtual) - January 202357:43

    Oracle Eloqua User Group (Virtual) - January 2023

    Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Improve your Email Results with

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  • Sojourn Marketing Automation Platform Comparison Webinar - January 202359:44

    Sojourn Marketing Automation Platform Comparison Webinar - January 2023

    Karin "KP" Pindle of Sojourn compares pros and cons of 4 marketing automation platforms (MAPs): Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.

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  • Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more

    Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more

    Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.

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  • How B2B Marketers are using Marketing Automation to tackle top challenges in 2023

    How B2B Marketers are using Marketing Automation to tackle top challenges in 2023

    Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).

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  • Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond

    Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond

    Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.

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  • Oracle Eloqua User Group (Virtual) - December 202258:28

    Oracle Eloqua User Group (Virtual) - December 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua’s latest Product Roadmap

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  • Making the best of an economic downturn: 9 recommendations for B2B Marketers

    Making the best of an economic downturn: 9 recommendations for B2B Marketers

    We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

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  • Oracle Eloqua User Group (Virtual) - November 202258:35

    Oracle Eloqua User Group (Virtual) - November 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22D New Release Overview

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  • 7 change management best practices from Adobe Workfront's Leigh Burger

    7 change management best practices from Adobe Workfront's Leigh Burger

    Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

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  • Email Marketing personalization leads to 10% increase in global company event registrants

    Email Marketing personalization leads to 10% increase in global company event registrants

    The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.

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  • Successful (live) event marketing: 4 best practices from event guru Doug Binder

    Successful (live) event marketing: 4 best practices from event guru Doug Binder

    Doug Binder, author of the recent book Gather: The Business of Coming Together, has been an organizer of B2B events for over three decades and knows as much about organizing great events as anyone.

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  • 8 big B2B Marketing trends for 2023

    8 big B2B Marketing trends for 2023

    What’s in store for B2B marketing in 2023? After doing some thinking on my own and also reading a few hours of “marketing trends for 2023” stories, I’ve come up with a few ideas...

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  • Oracle Eloqua User Group (Virtual) - November 202258:35

    Oracle Eloqua User Group (Virtual) - November 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Sojourn Solution's Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Eloqua 22D New Release Overview

    Watch Video
  • Highlights from Salesforce’s new “State of the Connected Customer" report

    Highlights from Salesforce’s new “State of the Connected Customer" report

    Salesforce’s latest State of the Connected Customer Report offers important insights from nearly 17,000 B2C and B2B buyers on the evolving customer engagement landscape marketers face right now.

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  • Oracle Eloqua's 22D Release: What Eloqua users need to know

    Oracle Eloqua's 22D Release: What Eloqua users need to know

    With its 22D release, Oracle Eloqua is adding a number of enhancements to help marketers work smarter through better data analytics, reporting, integrations with other tools/platforms, and much more.

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  • Why Marketing Ops demands a “learning mindset” and how to develop one

    Why Marketing Ops demands a “learning mindset” and how to develop one

    Marketing ops pros need to be learners who can adapt with the business climate, as well as the ever-accelerating pace of technological change.They need to take a scientific and data-informed approach.

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  • Oracle Eloqua User Group (Virtual) - October 202254:29

    Oracle Eloqua User Group (Virtual) - October 2022

    Topics covered in this month's Eloqua User Group meeting hosted by Karin Pindle: -Relevant reminders to keep you in the Eloqua know by Sojourn’s KP -Quick Hack: How to Find Eloqua Insight Agents/Sched

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  • Sojourn Marketing Automation Platform Comparison Webinar - October 20221:00:19

    Sojourn Marketing Automation Platform Comparison Webinar - October 2022

    Karin "KP" Pindle of Sojourn compares the marketing automation focused pros and cons of Eloqua, Marketo, HubSpot, & Salesforce Marketing Cloud. No BS, just the facts.

    Watch Video
  • How Salesforce’s Tableau transforms data into better decision-making

    How Salesforce’s Tableau transforms data into better decision-making

    While Tableau is typically described as a BI dashboard, it might better be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.

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  • What the proposed Federal Data Privacy Law might mean for B2B Marketers

    What the proposed Federal Data Privacy Law might mean for B2B Marketers

    The proposed American Data Privacy and Protection Act (ADDPA), pending in the House of Representatives, would provide a wide-reaching national privacy standard, overriding existing state privacy laws.

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