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Sojourn's December 2022 Oracle Eloqua User Group was highlighted by a presentation by Oracle’s Chris Campbell offering Oracle’s vision for Eloqua and described its product roadmap coming in 2023.

Adobe recently collected actionable insights and best practices from more than 600 B2B organizations, all of them using a variety of marketing automation platforms (MAPs).

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool, formerly known as Pardot. In a recent webinar, the company revealed its roadmap.

We asked two of our most experienced marketing leaders at Sojourn Solutions for advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, the change will not happen without human beings adopting the desired behavioral change.

The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance, with 64% of event registrants coming from email in 2022 compared to 54% in 2021.

Doug Binder, author of the recent book Gather: The Business of Coming Together, has been an organizer of B2B events for over three decades and knows as much about organizing great events as anyone.

What’s in store for B2B marketing in 2023? After doing some thinking on my own and also reading a few hours of “marketing trends for 2023” stories, I’ve come up with a few ideas...

Salesforce’s latest State of the Connected Customer Report offers important insights from nearly 17,000 B2C and B2B buyers on the evolving customer engagement landscape marketers face right now.

With its 22D release, Oracle Eloqua is adding a number of enhancements to help marketers work smarter through better data analytics, reporting, integrations with other tools/platforms, and much more.

Marketing ops pros need to be learners who can adapt with the business climate, as well as the ever-accelerating pace of technological change.They need to take a scientific and data-informed approach.

While Tableau is typically described as a BI dashboard, it might better be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.

The proposed American Data Privacy and Protection Act (ADDPA), pending in the House of Representatives, would provide a wide-reaching national privacy standard, overriding existing state privacy laws.